Sub-major - Public Relations

Western Sydney University Sub-major Code: SM1122.1

Related Courses

1696.4 Bachelor of Communication
1736.2 Bachelor of Communication (Dean's Scholars)
1838.1 Bachelor of Creative Industries
1838.2 Bachelor of Creative Industries
6007.1 Diploma in Communication/Bachelor of Communication
6007.2 Diploma in Communication/Bachelor of Communication
6007.3 Diploma in Communication/Bachelor of Communication
6009.1 Diploma in Communication/Bachelor of Creative Industries
6009.2 Diploma in Communication/Bachelor of Creative Industries

Available to students in other Western Sydney University Courses : YES, if the specialisation is available on your Home campus. Please ensure your course structure allows space for enrolment in the units in this unit set. Students must also meet any pre-requisite requirements. Consult your Course Advisor for further advice.

The Public Relations sub-major covers the skills and knowledge required in the profession of public relations, including event management, issues and crisis management and campaign development. The sub-major focuses on the role of the public relations practitioner or adviser and provides a theoretical framework of the industry. Students engage with both theory and practical projects.

Sub-major Structure

Creative Industries students must first complete 100212 Public Relations Theory and Practice as their Introductory Major unit in order to undertake this sub-major.

Students must complete 40 credit points consisting of 20 credit points at Level 2 and 20 credit points at Level 3 from the units listed below

Note: Please plan enrolment in sub-major units carefully - units at Level 2 and Level 3 may have pre-requisites. Students should consult their Academic Course Advisors if they require further information.

Level 2

101941 Account and Client Management
102056 Communication Strategies
101940 Events Management
102064 Issues, Risk and Crisis Communication

Level 3

102729 Public Relations: Campaigns
102518 Digital Communication

Equivalent Alternate units

The alternate unit listed below counts towards completion of this course for students who passed this unit in 2019 or earlier.

102055 - Communication Campaigns

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