Sub-major - Advertising

Western Sydney University Sub-major Code: SM1085.1

Related Courses

1696.3 Bachelor of Communication

Available to students in other Western Sydney University Courses : YES, if the specialisation is available on your Home campus. Please ensure your course structure allows space for enrolment in the units in this unit set. Students must also meet any pre-requisite requirements. Consult your Course Advisor for further advice.

The Advertising sub-major of the Bachelor of Communication gives students a thorough grounding in general principles of communication as well as practical skills in advertising through project-based learning. The sub-major offers a balance of advertising theory and practice and focuses on real, project-based outcomes. Areas of study include advertising strategy, advertising creative and art direction, client and account management, digital media contexts , advertising campaigns.

Sub-major Structure

Students must complete 40 credit points consisting of 20 credit points at Level 2 and 20 credit points at Level 3 from the units listed below

Level 2

101034 Advertising: Media
100552 Advertising: Creative
101941 Account and Client Management
102056 Communication Strategies

Level 3

102055 Communication Campaigns
102058 Digital and Social Media Communications

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