Major - Marketing
Western Sydney University
Major
Code:
MT2040.1
Related Courses
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1818.4
|
Bachelor of Arts/Bachelor of Business
|
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1819.3
|
Bachelor of Communication/Bachelor of Business
|
|
1820.2
|
Bachelor of International Studies/Bachelor of Business
|
|
2786.3
|
Bachelor of Business
|
|
2787.2
|
Bachelor of Business (Advanced Business Leadership)
|
|
2788.3
|
Bachelor of Business/Bachelor of Laws
|
|
3728.3
|
Bachelor of Engineering (Honours)/Bachelor of Business
|
|
3728.4
|
Bachelor of Engineering (Honours)/Bachelor of Business
|
|
3737.2
|
Bachelor of Information and Communications Technology/Bachelor of Business
|
|
3744.2
|
Bachelor of Information Systems/Bachelor of Business
|
|
3745.2
|
Bachelor of Information Systems Advanced/Bachelor of Business
|
|
4748.4
|
Bachelor of Science/Bachelor of Business
|
|
6037.3
|
Diploma in Business/Bachelor of Business
|
Available to students in other Western Sydney University Courses :
NO
Contemporary marketing uses strategies and technologies to create significant customer relationships and brand experiences. Through an in-depth understanding of the marketing field including the challenges of global forces, new technologies and changing customer demographics, students develop practical skills that contribute to improving organisational performance. The major is based on industry expectations and students work on industry-based projects and case studies equipping them to take on roles across numerous organisations including in digital marketing, campaign strategies, business and data analytics. This major satisfies the educational requirements for recognition as a Certified Practising Marketer and eligibility for student membership of the Australian Marketing Institute and The Research Society.
Major
Structure
Qualification for this major requires the successful completion of 80 credit points including all of the core units listed below.
Core Units for this Major
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201082
|
Customer Experience Fundamentals
|
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201086
|
Marketing and Digital Communications
|
|
201083
|
Strategic Brand Management
|
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200087
|
Strategic Marketing Management
|
|
201085
|
Fundamentals of Marketing Analytics
|
Professional Units for Careers in Markets
Students undertaking the Marketing major are advised to take the following four units to satisfy the requirements for their professional core:
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200918
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Design Thinking for Creativity
|
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200096
|
Marketing Planning Project
|
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200032
|
Statistics for Business
|
Recommended Sequence
Qualification for the award of Bachelor of Business with a major in Marketing requires the successful completion of 240 credit points as per the recommended sequence below.
Full-time
Year 1
Autumn session
|
200911
|
Enterprise Innovation and Markets
|
|
200032
|
Statistics for Business
|
Spring session
|
201085
|
Fundamentals of Marketing Analytics
|
And one elective
Year 2
Autumn session
|
201082
|
Customer Experience Fundamentals
|
And one elective
Spring session
|
201086
|
Marketing and Digital Communications
|
|
201083
|
Strategic Brand Management
|
And two electives
Year 3
Autumn session
|
200918
|
Design Thinking for Creativity
|
|
200087
|
Strategic Marketing Management
|
And two electives
Spring session
Enterprise Engaged Unit
|
200096
|
Marketing Planning Project
|
And two electives
Part-time
Year 1
Autumn session
|
200911
|
Enterprise Innovation and Markets
|
Spring session
|
200032
|
Statistics for Business
|
Year 2
Autumn session
|
201085
|
Fundamentals of Marketing Analytics
|
Spring session
And one elective
Year 3
Autumn session
And one elective
Spring session
|
201082
|
Customer Experience Fundamentals
|
And one elective
Year 4
Autumn session
And one elective
Spring session
|
201086
|
Marketing and Digital Communications
|
And one elective
Year 5
Autumn session
|
201083
|
Strategic Brand Management
|
And one elective
Spring session
|
200918
|
Design Thinking for Creativity
|
And one elective
Year 6
Autumn session
|
200087
|
Strategic Marketing Management
|
Spring session
Enterprise Engaged Unit
|
200096
|
Marketing Planning Project
|
And one elective