Major - Marketing
Western Sydney University
Major
Code:
MT2027.1
Related Courses
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1818.1
|
Bachelor of Arts/Bachelor of Business
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1818.2
|
Bachelor of Arts/Bachelor of Business
|
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1818.3
|
Bachelor of Arts/Bachelor of Business
|
|
1818.4
|
Bachelor of Arts/Bachelor of Business
|
|
1819.2
|
Bachelor of Communication/Bachelor of Business
|
|
1819.3
|
Bachelor of Communication/Bachelor of Business
|
|
1820.1
|
Bachelor of International Studies/Bachelor of Business
|
|
1820.2
|
Bachelor of International Studies/Bachelor of Business
|
|
2786.2
|
Bachelor of Business
|
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2786.3
|
Bachelor of Business
|
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2787.2
|
Bachelor of Business (Advanced Business Leadership)
|
|
2788.2
|
Bachelor of Business/Bachelor of Laws
|
|
2788.3
|
Bachelor of Business/Bachelor of Laws
|
|
3728.1
|
Bachelor of Engineering (Honours)/Bachelor of Business
|
|
3728.2
|
Bachelor of Engineering (Honours)/Bachelor of Business
|
|
3728.3
|
Bachelor of Engineering (Honours)/Bachelor of Business
|
|
3737.2
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Bachelor of Information and Communications Technology/Bachelor of Business
|
|
3744.2
|
Bachelor of Information Systems/Bachelor of Business
|
|
3745.2
|
Bachelor of Information Systems Advanced/Bachelor of Business
|
|
4748.2
|
Bachelor of Science/Bachelor of Business
|
|
4748.3
|
Bachelor of Science/Bachelor of Business
|
|
6037.1
|
Diploma in Business/Bachelor of Business
|
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6037.2
|
Diploma in Business/Bachelor of Business
|
Available to students in other Western Sydney University Courses :
NO
Marketing focuses on the exchange process built around understanding and satisfying the needs and wants of customers. Often this is associated as doing business within a highly competitive business environment, yet marketing strategy is also important for government and not-for-profit organisations. This major introduces students to the core concepts of marketing theory, consumer behaviour, marketing communications, brand management, and marketing strategy. Graduates are equipped with the skills for marketing careers in a range of diverse industries across an international platform. This major satisfies the educational requirements for recognition as a Certified Practising Marketer and eligibility for membership of the Australian Marketing Institute.
Major
Structure
Qualification for this major requires the successful completion of 80 credit points including all of the core units listed below.
Core Units for this Major
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200088
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Brand and Product Management
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200091
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Business to Business Marketing
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200094
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International Marketing
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200086
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Marketing Communications
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200087
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Strategic Marketing Management
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Professional Units for Careers in Markets
Students undertaking the Marketing major are advised to take the following four units to satisfy the requirements for their professional core:
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200918
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Design Thinking for Creativity
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200096
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Marketing Planning Project
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200032
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Statistics for Business
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Recommended Sequence
Qualification for the award of Bachelor of Business with a major in Marketing requires the successful completion of 240 credit points as per the recommended sequence below.
Full-time
Year 1
Autumn session
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200911
|
Enterprise Innovation and Markets
|
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200032
|
Statistics for Business
|
Spring session
And one elective
Year 2
Autumn session
|
200086
|
Marketing Communications
|
And two electives
Spring session
|
200088
|
Brand and Product Management
|
And two electives
Year 3
Autumn session
|
200091
|
Business to Business Marketing
|
|
200918
|
Design Thinking for Creativity
|
|
200094
|
International Marketing
|
And one elective
Spring session
|
200087
|
Strategic Marketing Management
|
Enterprise Engaged Unit
|
200096
|
Marketing Planning Project
|
And two electives
Part-time
Year 1
Autumn session
|
200911
|
Enterprise Innovation and Markets
|
Spring session
|
200032
|
Statistics for Business
|
Year 2
Autumn session
Spring session
And one elective
Year 3
Autumn session
And one elective
Spring session
|
200086
|
Marketing Communications
|
And one elective
Year 4
Autumn session
And one elective
Spring session
|
200088
|
Brand and Product Management
|
And one elective
Year 5
Autumn session
|
200091
|
Business to Business Marketing
|
And one elective
Spring session
|
200918
|
Design Thinking for Creativity
|
And one elective
Year 6
Autumn session
|
200094
|
International Marketing
|
|
200087
|
Strategic Marketing Management
|
Spring session
Enterprise Engaged Unit
|
200096
|
Marketing Planning Project
|
And one elective