Major - Public Relations
Western Sydney University
Major
Code:
M1122.1
Related Courses
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1696.4
|
Bachelor of Communication
|
|
1707.3
|
Bachelor of Communication/Bachelor of International Studies
|
|
1707.4
|
Bachelor of Communication/Bachelor of International Studies
|
|
1736.2
|
Bachelor of Communication (Dean's Scholars)
|
|
1819.2
|
Bachelor of Communication/Bachelor of Business
|
|
1819.3
|
Bachelor of Communication/Bachelor of Business
|
|
1838.1
|
Bachelor of Creative Industries
|
|
1838.2
|
Bachelor of Creative Industries
|
|
1839.1
|
Bachelor of Design/Bachelor of Creative Industries
|
|
1839.2
|
Bachelor of Design/Bachelor of Creative Industries
|
|
1840.1
|
Bachelor of Communication/Bachelor of Creative Industries
|
|
1840.2
|
Bachelor of Communication/Bachelor of Creative Industries
|
|
1841.1
|
Bachelor of Music/Bachelor of Creative Industries
|
|
1841.2
|
Bachelor of Music/Bachelor of Creative Industries
|
|
1842.1
|
Bachelor of Arts/Bachelor of Creative Industries
|
|
1842.2
|
Bachelor of Arts/Bachelor of Creative Industries
|
|
2752.5
|
Bachelor of Communication/Bachelor of Laws
|
|
2752.6
|
Bachelor of Communication/Bachelor of Laws
|
|
2786.2
|
Bachelor of Business
|
|
2786.3
|
Bachelor of Business
|
|
6007.1
|
Diploma in Communication/Bachelor of Communication
|
|
6007.2
|
Diploma in Communication/Bachelor of Communication
|
|
6007.3
|
Diploma in Communication/Bachelor of Communication
|
|
6009.1
|
Diploma in Communication/Bachelor of Creative Industries
|
|
6009.2
|
Diploma in Communication/Bachelor of Creative Industries
|
|
6037.1
|
Diploma in Business/Bachelor of Business
|
|
6037.2
|
Diploma in Business/Bachelor of Business
|
|
6037.3
|
Diploma in Business/Bachelor of Business
|
Available to students in other Western Sydney University Courses :
YES, if the specialisation is available on your Home campus. Please ensure your course structure allows space for enrolment in the units in this unit set. Students must also meet any pre-requisite requirements. Consult your Course Advisor for further advice.
The Public Relations major covers the skills and knowledge required in the profession of public relations, including event management, issues and crisis management and campaign development. The major focuses on the role of the public relations practitioner or adviser and provides a theoretical framework of the industry. Students engage with both theory and practical projects and may complete an internship placement.
Major
Structure
Bachelor of Business Students
Bachelor of Business students must complete the structure under the heading for Bachelor of Business below.
Creative Industries Students
Creative Industries students must complete their Introduction to major unit, as part of the core requirements of the course, prior to enrolling in this major.
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100212
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Public Relations Theory and Practice
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.
Students must complete 80 credit points as follows
Level 2
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101941
|
Account and Client Management
|
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102056
|
Communication Strategies
|
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102064
|
Issues, Risk and Crisis Communication
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Level 3
|
102729
|
Public Relations: Campaigns
|
Choose one of
Bachelor of Business Students
Students must complete 80 credit points as follows
Level 1
|
100212
|
Public Relations Theory and Practice
|
Level 2
|
101941
|
Account and Client Management
|
|
102056
|
Communication Strategies
|
|
102064
|
Issues, Risk and Crisis Communication
|
Level 3
|
102729
|
Public Relations: Campaigns
|
Equivalent Alternate units
The alternate unit listed below counts towards completion of this course for students who passed this unit in 2019 or earlier.
102055 - Communication Campaigns