Major - Public Relations
Western Sydney University
Major
Code:
M1038.1
Available to students in other Western Sydney University Courses :
NO
The Public Relations major is accredited by the Public Relations Institute of Australia and the International Advertising Association. It is designed to give students valuable skills and knowledge in public relations, including consultancy, media relations, event management, issues and crisis management and campaign development. This unit set is only available to students completing the four-year Bachelor of Communication degree.
Major
Structure
Full-time
Year 1
Autumn session
|
101040
|
Approaches to Communication
|
|
101057
|
Writing as Communication
|
|
100706
|
Advertising: An Introduction
|
Spring session
|
100212
|
Public Relations Theory and Practice
|
|
100556
|
Introduction to Journalism
|
Year 2
Autumn session
|
101243
|
Communication Law and Ethics
|
|
101050
|
Public Opinion and the Public Sphere
|
|
101058
|
Writing for the Professions
|
And one elective
Spring session
|
101176
|
Public Relations Strategy
|
|
100235
|
Organisational Communication
|
And one elective
Year 3
Autumn session
|
101048
|
Political Public Relations
|
Rotated with
|
101718
|
Issues, Risk and Crisis Communication
|
And one elective
Spring session
|
101053
|
Researching Media Audiences
|
|
101049
|
Public Relations Campaigns
|
And one elective
Professional Strand
Year 4
Autumn session
|
100938
|
Communication and Creative Industries
|
And one elective
Spring session
|
101172
|
Communication and Design Reflective Exegesis
|
And one elective
1H session
|
101024
|
Communication Design Professional Brief
|
|
100602
|
Communication Design Major Project
|
2H session
|
101024
|
Communication Design Professional Brief
|
|
100602
|
Communication Design Major Project
|
Embedded Honours Program
Year 4
Autumn session
|
101416
|
Creativity: Theory and Practice
|
|
101417
|
Project Seminar and Proposal
|
Spring Session
Sub-major elective spaces
Elective units may be used toward obtaining an additional approved sub-major (40 credit points).
Search for sub-majors
Western Sydney University offers sub-majors in a range of areas including Sustainability and Indigenous Studies.
Indigenous Australian Studies Sub-major
Indigenous Australian Creative Expressions Sub-major
Indigenous Economics Sub-major
Business Sustainability Sub-major
Students can apply for an elective major or sub-major via MySR.
MyStudentRecords (MySR)