Key Program - Marketing

Western Sydney University Key Program Code: KT2015.1

Related Courses

2739.2 Bachelor of Business and Commerce
2739.5 Bachelor of Business and Commerce

Available to students in other Western Sydney University Courses: YES, but restrictions apply.

This key program satisfies the educational requirements for recognition as a Certified Practising Marketer and eligibility for membership of the Australian Marketing Institute. This key program prepares students for a career in any of the diverse fields of marketing in industry, commerce and in not-for-profit and government organisations. The key program focuses on the increasingly important role of marketing as the major source of organisational revenues and as a key contributor to organisational performance. Participants are exposed to the broad and dynamic field of marketing, providing knowledge which is critical to graduate capability in marketing roles in contemporary and emergent organisations. Foundation studies include areas such as management, economics, quantitative methods, finance and commercial law. Electives provide wide scope for further studies in areas of individual interest and allow for both specialisation and eclecticism. Please note: This Key Program will be available at the Bankstown Campus from 2011.

Key Program Structure

Qualification for this award requires the successful completion of 240 credit points which includes compulsory units plus units associated with a particular business discipline (together making up the Key Program) and free elective units as outlined in the structure below. Students must complete a minimum of 60 credit points within their Key Program at Level 3; for some Key Programs this may include a combination of core units and elective units.

Year 1

Autumn session

200083 Marketing Principles
200336 Business Academic Skills
200525 Principles of Economics

Choose one of

200032 Statistics for Business
200052 Introduction to Economic Methods

Spring session

200084 Consumer Behaviour
200101 Accounting Information for Managers
200184 Introduction to Business Law
200571 Management Dynamics

Year 2

Autumn session

200592 Marketing Research
200086 Marketing Communications

And two electives

Spring session

200090 Marketing of Services
200088 Brand and Product Management

And two electives

Year 3

Autumn session

200087 Strategic Marketing Management
200094 International Marketing

And two electives

Spring session

Engaged Learning Unit (200096):

200096 Marketing Planning Project
200091 Business to Business Marketing

And two electives

Major and Sub-major elective spaces

Elective units may be used toward obtaining an additional approved major (80 credit points) or sub-major (40 credit points). Western Sydney University offers majors and sub-majors in a range of areas including Indigenous Studies and Sustainability.

Elective units may be used toward obtaining an additional approved major (80 credit points) or sub-major (40 credit points).

Search for majors and sub-majors

Indigenous Australian Studies Major

Indigenous Australian Studies Sub-major

Indigenous Australian Creative Expressions Sub-major

Indigenous Economics Sub-major

Business Sustainability Sub-major

Students can apply for an elective major or sub-major via MySR.

MyStudentRecords (MySR)

Western Sydney University Copyright © 2004-2016 ABN 53 014 069 881 CRICOS Provider No: 00917K Contact Us | Disclaimer | Emergency Help |