Bachelor of Communication/Bachelor of Business and Commerce

Approved Abbreviation: BComm/BBC

Western Sydney University Course Code: 1785.1

AQF Level: 7

CRICOS Code: 088184D

Students should follow the course structure for the course version relevant to the year they commenced. This version applies to students whose commencement Year for this course is 2015 or later.

The Bachelor of Communication / Bachelor of Business and Commerce encompasses a range of studies in the fields of communication, media and business including specialised studies in the major fields of Advertising or Public Relations, combined with the business disciplines of Applied Finance, Economics, Hospitality Management, Human Resource Management, Management, Marketing, or Sport Management. Teaching includes both theory and practice with reference to real world contexts highlighting future career opportunities in a convergent digital media and business world, including a good understanding of basic business issues complemented by a high level of knowledge relevant to the specific discipline. Through classwork, independent study and engagement with the multicultural nature of our communities, students develop an understanding of the local and international relevance of their chosen studies, with opportunities to develop and produce a range of media outcomes as applied research and professional projects throughout their studies. Students complete a capstone unit in engaged learning that equips them as ‘business ready’ in terms of dealing with real world business issues and problems and generating real world business solutions. Through self-directed, team-based and problem-based learning strategies requiring active participation in the community and professional contexts, graduates learn to reflect and value ethical and intellectual conduct as well as respect for diversity and social justice principles.

Students who complete this course will receive two testamurs:

  • Bachelor of Communication (Advertising or Public Relations)
  • Bachelor of Business and Commerce (Applied Finance, Economics, Hospitality Management, Human Resource Management, Management, Marketing, or Sport Management)

  • Director of Academic Program - Jacki Montgomery

Study Mode
Four years full-time or eight years part-time.

Major MT2011 - Applied Finance is accredited with the Financial Services Institute of Australasia (Finsia). Major MT2012 - Human Resource Management is accredited with the Australian Human Resources Institute (AHRI). Major MT2006 - Marketing satisfies the educational requirements for recognition as a Certified Practising Marketer and eligibility for membership of the Australian Marketing Institute (AMI). The Bachelor of Communication is accredited by professional organisations including the Public Relations Institute of Australia (PRIA); and the Media Federation of Australia (MFA).


Students are admitted on the basis of their ATAR score, Year 12 HSC (or equivalent); or completed a Diploma of Business at Western Sydney University, The College.or completed a relevant TAFE award.

Eligibility for admission to the Bachelor of Communication/Bachelor of Business and Commerce is based on the following minimum requirements:

Assumed Knowledge: Mathematics and any two units of English. Students unable to demonstrate sufficient levels of achievement in mathematics will be required to take an additional unit to increase their mathematical aptitude.

Applications from Australian and New Zealand citizens and holders of permanent resident visas must be made via the Universities Admissions Centre (UAC).

Applicants who have undertaken studies overseas may have to provide proof of proficiency in English. Local and International applicants who are applying through the Universities Admissions Centre (UAC) will find details of minimum English proficiency requirements and acceptable proof on the UAC website. Local applicants applying directly to the University should also use the information provided on the UAC website.

International applicants must apply directly to Western Sydney University via the International Office.

International Office

Overseas qualifications must be deemed by the Australian Education International - National Office of Overseas Skills Recognition (AEI-NOOSR) to be equivalent to Australian qualifications in order to be considered by UAC and Western Sydney University.

Course Structure

Qualification for this award requires the successful completion of 320 credit points including the units listed in the recommended sequence below.

Students who complete this award will graduate with a Bachelor of Communication and a Bachelor of Business and Commerce and will receive two testamurs. Students complete 160cp of Bachelor of Communication units (which includes a Major in Advertising or Public Relations) and 160 cp of Bachelor of Business Commerce units (which includes a Major in Applied Finance, Economics, Hospitality Management, Human Resource Management, Management, Marketing, or Sport Management).

Students must complete a minimum of 60 credit points at Level 3.

Recommended Sequence

Year 1

Autumn Session

101920Writing Ecologies
100212Public Relations Theory and Practice
200336Business Academic Skills
200083Marketing Principles

Spring session

101925Mediated Mobilities
100706Advertising: An Introduction
200101Accounting Information for Managers
200571Management Dynamics

Year 2

Autumn session

101926Media Cultures and Industries
101928Media Law and Ethics
200032Statistics for Business
200184Introduction to Business Law

Spring session

101941Account and Client Management
101921Visual Storytelling
200525Principles of Economics

BBC Major unit

Year 3

Autumn session

102056Communication Strategies

Choose one of

101034Advertising: Media
101940Events Management

Two BBC Major units

Spring session

102055Communication Campaigns

Choose one of

100552Advertising: Creative
102064Issues, Risk and Crisis Communication

Two BBC Major units

Year 4

Autumn session

102058Digital and Social Media Communications
101930Communication Research Project

Two BBC Major units

Spring session


Two BBC Major units

BBC Capstone Engaged Unit

Communication Majors

M1065Public Relations

BBC Majors

The seven available Majors are

MT2011Applied Finance
MT2002Hospitality Management
MT2012Human Resource Management
MT2008Sport Management

BBC Capstone Engaged Unit

Students are required to complete one of the following capstone engaged learning units dependent upon the BBC Major they are enrolled in;

Applied Finance Major - 200537 Economics and Finance Engagement Project

Economics Major - 200537 Economics and Finance Engagement Project

Hospitality Major - 200561 Hospitality Management Applied Project

Human Resource Management and Industrial Relations Major - 200575 Processes and Evaluation in Employment Relations

Management Major - 200568 Contemporary Management Issues

Marketing Major - 200096 Marketing Planning Project

Sport Management Major - 200751 Sport Management Applied Project

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