School Of Economics And FinanceManagerial EconomicsWestern Sydney University Unit Code: H7108.1
Discipline: ECONOMICS
Student Contribution Band: 2
Level: 7
Credit Points: 10
About this Unit
This unit examines decision-making processes of firms and the economic environment in which they operate. To function efficiently and effectively as future managers in the domestic or international sphere, students need to gain a working knowledge of the macroeconomic setting within which firms operate; the microeconomic elements of consumer behaviour that affect sales; the firm's objectives and goals; the revenue, cost and profit structures; potential pricing and non-pricing strategies; the possible stance of government; and implications of international influences. The emphasis is on practicality. Topics are taught via a simplified summary of concepts and examples of real life situations.