School Of BusinessEnterprise Innovation and Markets (WSTC)Western Sydney University Unit Code: 700251.1
Discipline: BUSINESS MANAGEMENT
Student Contribution Band: 4
Level: 1
Credit Points: 10
Equivalent Units
200911 - Enterprise Innovation and Markets
Unit Enrolment Restrictions
Students must be enrolled at Western Sydney University, The College. Students enrolled in extended diplomas must pass 40 credit points from the preparatory units listed in the course structure prior to enrolling in this University level unit.
About this Unit
This unit introduces students to key concepts, business models and issues surrounding contemporary business. Students will develop an understanding of the private enterprise system, competing on a global platform, business ethics and social responsibility, business ownership, market structure and innovation. Building on the foundation knowledge of the key principles of markets and public policy students will be able to transfer this knowledge into their subsequent study of specialist areas. The unit also aims to develop students’ communication skills to enhance their literacy proficiency in preparation for the more advanced units of the degree.