Unit

School Of Humanities And Communication Arts

Public Relations Theory and Practice (WSTC)Western Sydney University Unit Code: 700090.2

Discipline: PUBLIC RELATIONS

Student Contribution Band: 3

Level: 1

Credit Points: 10

Co ordinator
Bader Unnisa Mehdi


Assumed Knowledge
Computer literacy.


Equivalent Units
100212 - Public Relations Theory and Practice

Corequisite

Students enrolled in the combined Diploma/Bachelor courses listed below must pass all College Preparatory units listed in the course structure before progressing to the Year Two units.

Unit Enrolment Restrictions
Students must be enrolled at Western Sydney University, The College. Students enrolled in extended diplomas must pass 40 credit points from the preparatory units listed in the course structure prior to enrolling in this University level unit.


Teaching Periods

PeriodOffered  Campus  Contact
2020 Term 1  Yes  The College - Nirimba Education Precinct - DAY  Bader Unnisa Mehdi  Timetable.   Print Unit Outline*
2020 Term 3  Yes  The College - Nirimba Education Precinct - DAY  Bader Unnisa Mehdi  Timetable not available  

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About this Unit
This unit introduces the student to the theory and research that serves as the foundation of the practice of public relations. The unit surveys the history of the discipline, the theories on which the discipline is based, and current models of practice. The unit focuses on understanding how to research and analyse the opinions of organisational publics in order to develop mutually beneficial relationships with those publics. The contemporary practice of public relations requires an understanding of a broad range of social science theory and research and the ability to incorporate that knowledge in the solution of public relations problems.


Courses
6007.1Diploma in Communication/Bachelor of CommunicationCONTINUING
6007.2Diploma in Communication/Bachelor of CommunicationCURRENT
6009.1Diploma in Communication/Bachelor of Creative IndustriesCURRENT
7043.2Diploma in Communication (exit only)CURRENT
7148.1Diploma in Communication Extended - CommunicationCURRENT
7149.1Diploma in Communication Extended - Creative IndustriesCURRENT


Specialisations

A7030.1WSTC Communication Extended Local Recent School LeaversCONTINUING
A7031.1WSTC Communication Extended International StudentsCONTINUING
A7032.1WSTC Communication Extended Non-Credentialed ApplicantsCONTINUING
A7208.1WSTC Communication Extended - Communication - Local Recent School LeaversCURRENT
A7209.1WSTC Communication Extended - Communication - Non-Credentialed ApplicantsCURRENT
A7210.1WSTC Communication Extended - Communication - International StudentsCURRENT
A7211.1WSTC Communication Extended - Creative Industries - Local Recent School LeaversCURRENT
A7212.1WSTC Communication Extended - Creative Industries - Non-Credentialed ApplicantsCURRENT
A7213.1WSTC Communication Extended - Creative Industries - International StudentsCURRENT




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