Unit

School Of Humanities And Communication Arts

Advertising: An Introduction (WSTC)Western Sydney University Unit Code: 700088.2

Discipline: ADVERTISING

Student Contribution Band: 3

Level: 1

Credit Points: 10

Co ordinator
Bader Unnisa Mehdi


Equivalent Units
100706 - Advertising: An Introduction

Corequisite

Students enrolled in the combined Diploma/Bachelor courses listed below must pass all College Preparatory units listed in the course structure before progressing to the Year 2 units.

Unit Enrolment Restrictions
Students must be enrolled at Western Sydney University, The College. Students enrolled in Extended Diplomas must pass 40 credit points from the preparatory units listed in the course structure prior to enrolling in this University level unit.


Teaching Periods

PeriodOffered  Campus  Contact
2020 Term 1  Yes  The College - Nirimba Education Precinct - DAY  Bader Unnisa Mehdi  Timetable.   Print Unit Outline*
2020 Term 3  Yes  The College - Nirimba Education Precinct - DAY  Bader Unnisa Mehdi  Timetable not available  

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About this Unit
In this unit students gain a grounding in the key areas of advertising and the key steps in the advertising process, viz. research, strategy, creative (copywriting & art direction), media planning and marketing communication. Students are also introduced to the issues surrounding advertising and its role in society.


Courses
6007.1Diploma in Communication/Bachelor of CommunicationCONTINUING
6007.2Diploma in Communication/Bachelor of CommunicationCURRENT
6009.1Diploma in Communication/Bachelor of Creative IndustriesCURRENT
7043.2Diploma in Communication (exit only)CURRENT
7148.1Diploma in Communication Extended - CommunicationCURRENT
7149.1Diploma in Communication Extended - Creative IndustriesCURRENT


Specialisations

A7030.1WSTC Communication Extended Local Recent School LeaversCONTINUING
A7031.1WSTC Communication Extended International StudentsCONTINUING
A7032.1WSTC Communication Extended Non-Credentialed ApplicantsCONTINUING
A7208.1WSTC Communication Extended - Communication - Local Recent School LeaversCURRENT
A7209.1WSTC Communication Extended - Communication - Non-Credentialed ApplicantsCURRENT
A7210.1WSTC Communication Extended - Communication - International StudentsCURRENT
A7211.1WSTC Communication Extended - Creative Industries - Local Recent School LeaversCURRENT
A7212.1WSTC Communication Extended - Creative Industries - Non-Credentialed ApplicantsCURRENT
A7213.1WSTC Communication Extended - Creative Industries - International StudentsCURRENT




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