Unit

School Of Business

Consumer Behaviour (WSTC)Western Sydney University Unit Code: 700027.3

Discipline: MARKETING

Student Contribution Band: 4

Level: 1

Credit Points: 10

Co ordinator
Bader Unnisa Mehdi

Equivalent Units
200084 - Consumer Behaviour

Unit Enrolment Restrictions
Students must be enrolled at Western Sydney University, The College. Students enrolled in extended diplomas must pass 40 credit points from the preparatory units listed in the course structure prior to enrolling in this University level unit.

Teaching Periods

Period	Offered	Campus		Contact
2021 Term 1	Yes	Bankstown Campus	- DAY	Bader Unnisa Mehdi	Timetable.	Print Unit Outline*
2021 Term 1	Yes	The College - Nirimba Education Precinct	- DAY	Bader Unnisa Mehdi	Timetable.	Print Unit Outline*
2021 Term 2	Yes	Bankstown Campus	- DAY	Bader Unnisa Mehdi	Timetable not available
2021 Term 2	Yes	The College - Nirimba Education Precinct	- DAY	Bader Unnisa Mehdi	Timetable not available
2021 Term 3	Yes	Bankstown Campus	- DAY	Bader Unnisa Mehdi	Timetable not available
2021 Term 3	Yes	The College - Nirimba Education Precinct	- DAY	Bader Unnisa Mehdi	Timetable not available

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About this Unit
A focus on the consumer is critical in marketing philosophy. Effective marketing strategies are necessarily formulated as a result of the understanding of basic consumer behaviour. The aim of the unit Consumer Behaviour is to introduce students to consumer behaviour as a critical component in marketing philosophy, and fundamental to the development of effective marketing strategies. This unit applies concepts, theories and models derived from disciplines such as sociology, anthropology, psychology, economics, and mass communications theory to a consumer context. Students will learn to apply such concepts, theories and models through a range of individual and collaborative means using a blended learning design that draws on current and future consumer trends in various market places.

Courses

6037.1	Diploma in Business/Bachelor of Business	CONTINUING
6037.2	Diploma in Business/Bachelor of Business	CURRENT
7098.1	Diploma in Business	CONTINUING
7100.1	Diploma in Business Fast Track	CURRENT
7102.1	Diploma in Business Extended	CONTINUING
7102.2	Diploma in Business Extended	CONTINUING
7102.3	Diploma in Business Extended	CONTINUING
7102.4	Diploma in Business Extended	CURRENT
7177.1	Diploma in Business	CURRENT

Specialisations

A7045.1	WSTC Business Extended Local Recent School Leavers	CONTINUING
A7046.1	WSTC Business Extended International Students	CONTINUING
A7047.1	WSTC Business Extended Non-Credentialed Applicants	CONTINUING
A7097.1	WSTC Business Extended Local Recent School Leavers	CURRENT
A7098.1	WSTC Business Extended International Students	CURRENT
A7099.1	WSTC Business Extended Non-Credentialed Applicants	CURRENT
A7293.1	WSTC Business Extended Local Recent School Leavers	CURRENT
A7294.1	WSTC Business Extended International Students	CURRENT
A7295.1	WSTC Business Extended Non-Credentialed Applicants	CURRENT