Unit

School Of Business

Consumer Behaviour (WSTC)Western Sydney University Unit Code: 700027.3

Discipline: MARKETING

Student Contribution Band: 4

Level: 1

Credit Points: 10

Co ordinator
Bader Unnisa Mehdi


Equivalent Units
200084 - Consumer Behaviour

Unit Enrolment Restrictions
Students must be enrolled at Western Sydney University, The College. Students enrolled in extended diplomas must pass 40 credit points from the preparatory units listed in the course structure prior to enrolling in this University level unit.


Teaching Periods

PeriodOffered  Campus  Contact
2021 Term 1  Yes  Bankstown Campus - DAY  Bader Unnisa Mehdi  Timetable.   Print Unit Outline*
2021 Term 1  Yes  The College - Nirimba Education Precinct - DAY  Bader Unnisa Mehdi  Timetable.   Print Unit Outline*
2021 Term 2  Yes  Bankstown Campus - DAY  Bader Unnisa Mehdi  Timetable not available  
2021 Term 2  Yes  The College - Nirimba Education Precinct - DAY  Bader Unnisa Mehdi  Timetable not available  
2021 Term 3  Yes  Bankstown Campus - DAY  Bader Unnisa Mehdi  Timetable not available  
2021 Term 3  Yes  The College - Nirimba Education Precinct - DAY  Bader Unnisa Mehdi  Timetable not available  

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About this Unit
A focus on the consumer is critical in marketing philosophy. Effective marketing strategies are necessarily formulated as a result of the understanding of basic consumer behaviour. The aim of the unit Consumer Behaviour is to introduce students to consumer behaviour as a critical component in marketing philosophy, and fundamental to the development of effective marketing strategies. This unit applies concepts, theories and models derived from disciplines such as sociology, anthropology, psychology, economics, and mass communications theory to a consumer context. Students will learn to apply such concepts, theories and models through a range of individual and collaborative means using a blended learning design that draws on current and future consumer trends in various market places.


Courses
6037.1Diploma in Business/Bachelor of BusinessCONTINUING
6037.2Diploma in Business/Bachelor of BusinessCURRENT
7098.1Diploma in BusinessCONTINUING
7100.1Diploma in Business Fast TrackCURRENT
7102.1Diploma in Business ExtendedCONTINUING
7102.2Diploma in Business ExtendedCONTINUING
7102.3Diploma in Business ExtendedCONTINUING
7102.4Diploma in Business ExtendedCURRENT
7177.1Diploma in BusinessCURRENT


Specialisations

A7045.1WSTC Business Extended Local Recent School LeaversCONTINUING
A7046.1WSTC Business Extended International StudentsCONTINUING
A7047.1WSTC Business Extended Non-Credentialed ApplicantsCONTINUING
A7097.1WSTC Business Extended Local Recent School LeaversCURRENT
A7098.1WSTC Business Extended International StudentsCURRENT
A7099.1WSTC Business Extended Non-Credentialed ApplicantsCURRENT
A7293.1WSTC Business Extended Local Recent School LeaversCURRENT
A7294.1WSTC Business Extended International StudentsCURRENT
A7295.1WSTC Business Extended Non-Credentialed ApplicantsCURRENT




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