School Of BusinessInnovation and EntrepreneurshipWestern Sydney University Unit Code: 51277.3
Discipline: ORGANISATION MANAGEMENT
Student Contribution Band: 3
Level: 7
Credit Points: 10
Unit Enrolment Restrictions
Students must be enrolled in a postgraduate program.
About this Unit
Entrepreneurialism and creativity can mean success or failure for large, small and new businesses, as organisations strive to stay abreast of turbulent environments and to exploit new opportunities. This unit investigates entrepreneurialism and change, aiming to equip participants with an appreciation of entrepreneurialism, ways of managing innovation for growth, approaches to identifying and developing opportunities, ways of adding value to products and services, and strategic thinking around technological development and organisational change. Tools and concepts for entrepreneurialism and innovation are analysed and applied, such as feasibility studies, commercialisation, product life cycles, business plans, intellectual property, risk management, knowledge management and forecasting.