School Of BusinessMarketing of Financial ProductsWestern Sydney University Unit Code: 51172.2
Discipline: BUSINESS AND MANAGEMENT
Student Contribution Band: 3
Level: 7
Credit Points: 10
Unit Enrolment Restrictions
Students must be enrolled in 2705 Master of Finance, 2702 Master of Applied Finance, 2745 Graduate Diploma in Applied Finance or 2708 Graduate Certificate in Applied Finance.
About this Unit
This unit outlines the basic principles of marketing and discusses their application to the marketing of financial services. The unit will provide an understanding of how markets function and of customer behaviour, giving students the ability to formulate a marketing strategy for financial services.