School Of MarketingInternational Business ImplementationWestern Sydney University Unit Code: 51029.1
Discipline: INTERNATIONAL BUSINESS
Student Contribution Band: 3
Level: 7
Credit Points: 10
About this Unit
The complexities of a world of nation-states and trade blocs produce both opportunities and challenges to firms operating across national boundaries. More recently, globalisation has tended to delete national boundaries in selective ways and has created new managerial challenges. This unit is designed to provide future international managers with a broad view of the factors underlying international business successes.