School Of Engineering, Design And Built Environment

Design Thinking for Successful Brands and ProductsWestern Sydney University Unit Code: 301301.2


Student Contribution Band: 2

Level: 3

Credit Points: 10

Co ordinator
Sasha Alexander

Teaching Periods

PeriodOffered  Campus  Contact
2021 Spring  Yes  Online - ONLINE  See Coordinator above   Timetable.   Print Unit Outline*
2022 Spring  Yes  Online - ONLINE  See Coordinator above   Timetable not available  

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About this Unit
Students will learn how to develop a strategic design management plan that helps a firm not only present itself to its target audience but also clearly differentiate amongst competitors. Foundation design principles involving the evaluation of two-dimensional and three-dimensional designs are explored through a series of case studies based on commercially successful design management strategies. To simulate global, real-world design consultation scenarios students interact in an online environment in preparation for evidence-based innovation in their future workplaces as design managers.

3729.2Bachelor of Design and TechnologyCONTINUING
3729.3Bachelor of Design and TechnologyCONTINUING
3729.4Bachelor of Design and TechnologyCURRENT
3730.2Bachelor of Industrial DesignCONTINUING
3730.3Bachelor of Industrial DesignCONTINUING
3730.4Bachelor of Industrial DesignCURRENT
3731.2Bachelor of Industrial Design (Honours)CONTINUING
3731.3Bachelor of Industrial Design (Honours)CONTINUING
3731.4Bachelor of Industrial Design (Honours)CURRENT


M3124.1Design Management and EntrepreneurshipCURRENT
M3125.1Design-led Innovation & ManagementCONTINUING
SM3105.1Strategic Design ManagementCURRENT
SM3109.1Design ManagementCURRENT

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