School Of Computer, Data And Mathematical SciencesIncubator 1: Innovation and Creativity for EntrepreneurshipWestern Sydney University Unit Code: 301165.2
Discipline: MARKETING
Student Contribution Band: 3
Level: 2
Credit Points: 10
Unit Enrolment Restrictions
Students must be enrolled in course 3746 Bachelor of Entrepreneurship (Games Design and Simulation) or 3747 Bachelor of Entrepreneurship.
About this Unit
From time to time we hear stories about successful multi-million (or billion) dollar companies that started in a suburban garage. Is it that simple? The heart of the success of entrepreneurship is innovation and creativity. This unit explores the ways innovative ideas for a product or service can be turned into a successful start-up business. As such, this unit will cover topics including, but not limited to: factors essential for being able to initiate a creative idea, what is innovation, stages of developing a conceptual idea. The unit will be delivered through a number of modules. As an integral part of the unit, students are expected to engage and work in “start-up co-working space” on a regular basis. At the successful completion of this unit, students would have some possible start-up options that could be further explored into creating that multi-million (or billion) dollar company.