School Of BusinessMarketing SkillsWestern Sydney University Unit Code: 201035.1
Discipline: MARKETING
Student Contribution Band: 4
Level: Z
Credit Points: 10
Unit Enrolment Restrictions
Students must be enrolled in courses 2811 Masters Qualifying Program or 2812 Masters Qualifying Program with Concurrent English.
About this Unit
This unit delivers an overview of the marketing process and how it works within the business environment. Marketing segmentation and market positioning, new product development branding, channels, promotion and advertising plus the concept of marketing as a social system are areas of study. The unit provides a broad overview and a general understanding of marketing concepts and marketing within a social context.
Courses| 2811.2 | Masters Qualifying Program | SUSPENDED |
| 2812.2 | Masters Qualifying Program with Concurrent English | CONTINUING |