Unit

School Of Business

Digital MarketingWestern Sydney University Unit Code: 201026.1

Discipline: MARKETING

Student Contribution Band: 4

Level: 7

Credit Points: 10

Co ordinator
Michael Lwin


Assumed Knowledge
An understanding of marketing theory and relevant principles is assumed.


Equivalent Units
200834 - Strategic Marketing for Managers

Unit Enrolment Restrictions
Students must be enrolled in a postgraduate program.


Teaching Periods

PeriodOffered  Campus  Contact
2021 Quarter 4  Yes  Parramatta City Campus-Macquarie Street - EVENING  Michael Lwin  Timetable.   Print Unit Outline*
2021 Uni of Economics HCMC Quarter 4  Yes  Uni of Economics Ho Chi Minh City - DAY  Michael Lwin  Timetable not available   Print Unit Outline*
2022 Quarter 2  Yes  Parramatta City Campus-Macquarie Street - EVENING  Michael Lwin  Timetable not available  
2022 Quarter 4  Yes  Parramatta City Campus-Macquarie Street - EVENING  Michael Lwin  Timetable not available  
2022 Uni of Economics HCMC Quarter 1  Yes  Uni of Economics Ho Chi Minh City - DAY  See Coordinator above   Timetable not available  
2022 Uni of Economics HCMC Quarter 4  Yes  Uni of Economics Ho Chi Minh City - DAY  See Coordinator above   Timetable not available  

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About this Unit
In the last decade or so, marketing has moved from traditional practice to the digital realm where technology now drives many decisions in marketing strategy. It is now even more important that all types of organisations are able to deliver the right message, to the right people, at the right time. Digital marketing is often closely linked to the internet as the primary channel of contact and where success is measured via mobile and social media marketing. This unit will teach students the principles of digital marketing so they understand the key frameworks of digital marketing technology and are able to apply marketing strategies to target tech savvy consumers.

Special Requirements - Essential Equipment
Prescribed text, stationery, access to computer, Internet and Library.


Courses
1888.1Master of Education (Leadership and Management)CURRENT
2761.6Master of Business AdministrationCURRENT
2817.1Master of MarketingCURRENT
2818.1Graduate Certificate in Marketing (exit only)CURRENT
3788.1Graduate Certificate in User ExperienceCURRENT


Specialisations

A2012.1Master of Marketing - 2 year pathwayCURRENT
A2013.1Master of Marketing - 1.5 year pathwayCURRENT
A2014.1Master of Marketing - 1 year pathwayCURRENT
SP2024.1MarketingCURRENT




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