Unit

School Of Business

Frontiers of BrandingWestern Sydney University Unit Code: 201024.1

Discipline: MARKETING

Student Contribution Band: 4

Level: 7

Credit Points: 10

Co ordinator
Nicole Stegemann


Assumed Knowledge
An understanding of marketing theory and relevant principles is assumed.


Equivalent Units
200824 - Integrated Brand Management

Unit Enrolment Restrictions
Students must be enrolled in a postgraduate Business course or 1888 Master of Education (Leadership and Management


Teaching Periods

PeriodOffered  Campus  Contact
2021 Quarter 3  Yes  Parramatta City Campus-Macquarie Street - EVENING  Nicole Stegemann  Timetable.   Print Unit Outline*
2022 Quarter 1  Yes  Parramatta City Campus-Macquarie Street - EVENING  Nicole Stegemann  Timetable not available  
2022 Quarter 3  Yes  Parramatta City Campus-Macquarie Street - EVENING  Nicole Stegemann  Timetable not available  
2022 Uni of Economics HCMC Quarter 2  Yes  Uni of Economics Ho Chi Minh City - DAY  Nicole Stegemann  Timetable not available  
2022 Uni of Economics HCMC Quarter 4  Yes  Uni of Economics Ho Chi Minh City - DAY  See Coordinator above   Timetable not available  

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About this Unit
Technology has dramatically changed the way brands interact in the marketplace. Marketers are increasingly faced with the challenge of meeting the needs of sophisticated consumers who have multiple brands to choose from in a very competitive environment. This makes innovative branding strategies the key differentiating variable. This unit helps students understand the concept of branding and the utilization of brand assets by learning to strategically create, develop, innovate, position and protect the brand in an ever-changing environment in order to establish a sustainable competitive advantage.

Special Requirements - Essential Equipment
Prescribed text, stationery, access to computer, Internet and Library.


Courses
1888.1Master of Education (Leadership and Management)CURRENT
2761.6Master of Business AdministrationCURRENT
2817.1Master of MarketingCURRENT


Specialisations

A2012.1Master of Marketing - 2 year pathwayCURRENT
A2013.1Master of Marketing - 1.5 year pathwayCURRENT
A2014.1Master of Marketing - 1 year pathwayCURRENT
SP2024.1MarketingCURRENT




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