School Of BusinessMarketing and SocietyWestern Sydney University Unit Code: 200888.1
Discipline: MARKETING
Student Contribution Band: 4
Level: 3
Credit Points: 20
Unit Enrolment Restrictions
Students must be enrolled in 2773 Bachelor of Business Administration or any Western Sydney Undergraduate program where permission has been granted by that program's DAP or Academic Course Advisor.
About this Unit
This online marketing unit is made up of three key themes. In Social Marketing students examine the nature of social marketing and how the adoption of marketing concepts, frameworks and techniques developed for commercial marketers can be applied to the solution of social problems. Ethics and Marketing considers why ethical conflict occurs in marketing and explores a range of ethical issues that can occur when applying the theory and practice of marketing. In Responsible Business Marketing students will be introduced to the idea that commercial marketing practices can take into account business responsibilities towards society and the environment.