School Of BusinessManaging Marketing and FinanceWestern Sydney University Unit Code: 200887.1
Discipline: BUSINESS AND MANAGEMENT
Student Contribution Band: 4
Level: 3
Credit Points: 20
Incompatible Units
200087 - Strategic Marketing Management
Unit Enrolment Restrictions
Students must be enrolled in 2773 Bachelor of Business Administration or any Western Sydney Undergraduate program where permission has been granted by that program's DAP or Academic Course Advisor.
About this Unit
This practical online unit is divided into two sections - marketing and finance – which will be studied sequentially. Topics in both sections have been chosen for their relevance to the needs of managers who may not have direct responsibility for either marketing or finance as such, but whose practice will be enhanced by an understanding and application of marketing practices and financial concepts. As students work through activities, problems and solutions, they will come to understand the organisational and wider management context in which they work as well as the constraints, choices and demands that managers need to take into account when making decisions.