School Of BusinessStrategic Marketing for Hospitality and TourismWestern Sydney University Unit Code: 200840.1
Discipline: MARKETING
Student Contribution Band: 4
Level: 7
Credit Points: 10
About this Unit
Services marketing capabilities are essential for a career in hospitality. Marketing identifies customer needs, targets market segments, and designs products and communications to serve those customers. This unit examines service marketing in the hospitality context with particular focus on the accommodation sector. It considers the roles played by salespeople in packaging and joint branding marketing strategy for hospitality and tourism.
Courses| 2761.3 | Master of Business Administration | CONTINUING |
Specialisations
| SP2009.1 | Hospitality and Tourism | CONTINUING |