School Of BusinessStrategic Marketing for ManagersWestern Sydney University Unit Code: 200834.2
Discipline: BUSINESS AND MANAGEMENT
Student Contribution Band: 3
Level: 7
Credit Points: 10
Assumed Knowledge
An understanding of marketing theory and relevant principles is assumed.
Prerequisite
200737 Marketing Systems
Unit Enrolment Restrictions
Students must be enrolled in a postgraduate Business course.
About this Unit
Strategic marketing is viewed as the ability of an organisation to adapt to changing customer expectations within a global and increasingly complex business environment. Firms need to make efficient and effective marketing decisions across a diverse range of situations within consumer and business markets to ensure sustainable value for customers and other stakeholders. This unit builds on previous coursework in marketing by developing analytical skills using an entrepreneurial approach.