School Of BusinessApplied Marketing SolutionsWestern Sydney University Unit Code: 200822.1
Discipline: MARKETING
Student Contribution Band: 3
Level: 7
Credit Points: 10
Equivalent Units
200726 - Information for Business, 200370 - Marketing Research, 200368 - International Business Research
Prerequisite
200737 Marketing Systems
Unit Enrolment Restrictions
Students must be enrolled in a postgraduate Business course.
About this Unit
Many decisions made by marketing managers need to focus on a solutions based approach as part of longer term strategic planning. However, in order to determine a viable ‘solution’, managers must be able to source and understand relevant, meaningful information. This unit provides students with the basics of understanding marketing data, but more importantly how to use it to come up with resolutions to business issues. Emphasis is placed on analysis of the data using a range of case studies. Students will also have the opportunity to research a business issue relevant to their own interests and business needs.