School Of BusinessStrategic Value CreationWestern Sydney University Unit Code: 200734.2
Discipline: MARKETING
Student Contribution Band: 4
Level: 7
Credit Points: 10
Equivalent Units
51006 - Promotion Management, 200231 - Promotion and Advertising Overseas
Unit Enrolment Restrictions
Students must be enrolled in a postgraduate program.
About this Unit
This unit focuses on a holistic approach to creating value through the brand building process and including integrated marketing communication strategies. The main objective of the unit is to address the value creation process and the central role that brands play as the mechanism for value creation and communication with interest groups (consumers, employees and other stakeholders). This unit will also cover corporate communications and new media as means of value creation strategies.