Unit

School Of Business

Creating MarketsWestern Sydney University Unit Code: 200732.2

Discipline: MARKETING

Student Contribution Band: 4

Level: 7

Credit Points: 10

Equivalent Units
51003 - Buyer Behaviour

Unit Enrolment Restrictions
Students must be enrolled in a postgraduate program.

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About this Unit
Understanding markets is central to the effective management of the marketing system. This unit is designed to provide a framework for exploring well-established, current, and emerging topics in consumer and organisational buyer behaviour. An applied approach is used to explore how buyers (from different organisational, social and culturally diverse backgrounds) behave and how strategic marketing efforts can be adapted to create value in different markets.