School Of BusinessMulticultural MarketingWestern Sydney University Unit Code: 200731.2
Discipline: MARKETING
Student Contribution Band: 4
Level: 7
Credit Points: 10
Equivalent Units
51015 - Multinational Relationship Marketing
Unit Enrolment Restrictions
Students must be enrolled in a postgraduate program.
About this Unit
This unit provides students with the opportunity to learn about the cultural orientations of different groups of people often indigenous cultures are ignored by multinational companies, this unit will, by using the Australian Indigenous culture as an exemplar, explore the issue of marketing to a number of diverse cultures within the one national boarder. The course is designed specifically to assist students in developing a genuine appreciation for other cultures apart from one's own. It is hoped that the end result will be the attainment of a level of empathy that may assist in one's adaptation to another culture.