School Of BusinessContemporary Issues in MarketingWestern Sydney University Unit Code: 200730.2
Discipline: MARKETING
Student Contribution Band: 4
Level: 7
Credit Points: 10
Equivalent Units
200512 - Contemporary Issues in International Marketing
Unit Enrolment Restrictions
Students must be enrolled in a postgraduate program.
About this Unit
This unit aims to build upon the knowledge gained in the foundation marketing and business units by applying the knowledge gained in that unit to specific contemporary conceptual and empirical issues in international marketing. Topics include dealing with complexity and environmental turbulence, sustainability, corporate social responsibility as well as implications of changing economies.