School Of BusinessInformation for BusinessWestern Sydney University Unit Code: 200726.2
Discipline: BUSINESS AND MANAGEMENT
Student Contribution Band: 4
Level: 7
Credit Points: 10
Equivalent Units
200370 - Marketing Research, 200368 - International Business Research
Unit Enrolment Restrictions
Students must be enrolled in a postgraduate program.
About this Unit
This unit examines the information requirement for effective marketing decisions. The unit explores approaches managers can use to identify information requirements and then to use different financial, environmental and market information. Topics include interpretation of business performance, preparation of marketing forecasts and budget allocations.