School Of BusinessRetail StrategyWestern Sydney University Unit Code: 200688.2
Discipline: BUSINESS AND MANAGEMENT NOT ELSEWHERE CLASSIFIED
Student Contribution Band: 3
Level: 3
Credit Points: 10
Equivalent Units
200587 - Strategic Management
Prerequisite
200683 Introduction to Retail
About this Unit
This unit provides students with an understanding of retail strategy. Students will gain an understanding of competitive forces in retail and how decisions made at various levels might impact on the future of a retail establishment. Internationalisation, sustainability, the experience economy and similar contemporary retailing topics will be investigated.