School Of BusinessMerchandisingWestern Sydney University Unit Code: 200685.3
Discipline: BUSINESS AND MANAGEMENT NOT ELSEWHERE CLASSIFIED
Student Contribution Band: 3
Level: 1
Credit Points: 10
Corequisite
200683 Introduction to Retail
Unit Enrolment Restrictions
Students must be enrolled in 2748 Bachelor of Business and Commerce (Retail Management).
About this Unit
This unit provides students with experience in merchandising in a modern retail organisation. Students will appreciate the importance of developing merchandising plans and understand the critical nature of promotional activities. Students will explore the roles of advertising, product presentation, visual merchandising, signage and ticketing and store layout. Students will be required to create a display and supporting promotional materials, evaluate its effectiveness for a target market as well as its fit within operational and regulatory constraints.