School Of BusinessEngaging the CustomerWestern Sydney University Unit Code: 200684.3
Discipline: BUSINESS AND MANAGEMENT NOT ELSEWHERE CLASSIFIED
Student Contribution Band: 3
Level: 1
Credit Points: 10
Corequisite
200683 Introduction to Retail
Unit Enrolment Restrictions
This unit version is only available to students enrolled in 2748 Bachelor of Business and Commerce (Retail Management).
About this Unit
This unit introduces students to the theory, techniques and skills required to engage with customers. Students will examine the characteristics of customers, their behaviour and the influences on their purchasing decisions. Student will investigate and profile customers for a retail context. On completing this unit, students will have evaluated and implemented customer services strategies to meet the needs of various customer groups.