School Of BusinessInternational Business StrategyWestern Sydney University Unit Code: 200626.2
Discipline: BUSINESS AND MANAGEMENT
Student Contribution Band: 3
Level: 3
Credit Points: 10
Assumed Knowledge
An understanding of the basic principles of marketing and international business.
Equivalent Units
61119 - International Business Strategy
Prerequisite
200083 Marketing Principles OR 200591 Introduction to International Business
About this Unit
In an environment where operating internationally is becoming the norm rather than the exception, firms are faced with ever increasing complexity when formulating their business strategy. This requires an understanding of how firms become and remain international, the basic modes of international involvement, the practice of multinational management and how firms can establish a balance between the sometimes conflicting demands of headquarters, the subsidiary and the governments of all the countries where the multinational enterprise operates. This unit will cover these issues and will deal with both large and small companies that must be global to survive.