Unit

School Of Business

International Marketing ResearchWestern Sydney University Unit Code: 200374.3

Discipline: MARKETING

Student Contribution Band: 3

Level: 2

Credit Points: 10

Co ordinator
Aila Khan


Assumed Knowledge
An understanding of the basic principles of marketing, international business and statistics


Prerequisite
200032 Statistics for Business AND 200083 Marketing Principles AND 200591 Introduction to International Business

Teaching Periods
Nothing on offer.

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About this Unit
This unit aims to provide students with tools to undertake and critically evaluate simple international marketing research projects. It covers basic marketing research concepts and statistical techniques with emphasis on the impact of the international environment in conducting both primary and secondary data research.


Courses
1664.2Bachelor of Tourism ManagementCONTINUING
1688.2Bachelor of International Studies/Bachelor of Business and CommerceCONTINUING
2739.2Bachelor of Business and CommerceCONTINUING
2739.4Bachelor of Business and CommerceCONTINUING
2739.5Bachelor of Business and CommerceCONTINUING
2747.4Bachelor of Business and Commerce (Advanced Business Leadership)/Bachelor of LawsCONTINUING
2747.6Bachelor of Business and Commerce (Advanced Business Leadership)/Bachelor of LawsCONTINUING
2753.1Bachelor of Business and CommerceCONTINUING
2753.2Bachelor of Business and CommerceCONTINUING
2753.3Bachelor of Business and CommerceCONTINUING
2753.4Bachelor of Business and CommerceCONTINUING


Specialisations

KP3006.1Bachelor of Science (Biological Science)/Bachelor of Business and CommerceCONTINUING
KP3007.1Bachelor of Science (Chemistry)/Bachelor of Business and CommerceCONTINUING
KP3008.1Bachelor of Science (Mathematical Science)/Bachelor of Business and CommerceCONTINUING
KP3009.1Bachelor of Science (No Key Program)/Bachelor of Business and CommerceCONTINUING
KT2011.1International BusinessCONTINUING
KT2012.1International Business and Global ManagementCONTINUING
KT2020.1International Business and Global ManagementCONTINUING
M2003.1International BusinessCONTINUING
MT2004.1International BusinessCONTINUING
S08IB.1International BusinessCONTINUING
SM2010.1International BusinessCONTINUING




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