Unit

School Of Business

International Marketing ResearchWestern Sydney University Unit Code: 200374.3

Discipline: MARKETING

Student Contribution Band: 4

Level: 2

Credit Points: 10

Assumed Knowledge
An understanding of the basic principles of marketing, international business and statistics

Prerequisite
200032 Statistics for Business AND 200083 Marketing Principles AND 200591 Introduction to International Business

About this Unit
This unit aims to provide students with tools to undertake and critically evaluate simple international marketing research projects. It covers basic marketing research concepts and statistical techniques with emphasis on the impact of the international environment in conducting both primary and secondary data research.

Courses
2739.2Bachelor of Business and CommerceCONTINUING
2739.5Bachelor of Business and CommerceCONTINUING
2747.6Bachelor of Business and Commerce (Advanced Business Leadership)/Bachelor of LawsCONTINUING
2753.1Bachelor of Business and CommerceCONTINUING
2753.2Bachelor of Business and CommerceCONTINUING
2753.3Bachelor of Business and CommerceCONTINUING
2753.4Bachelor of Business and CommerceCONTINUING

Specialisations

KT2011.1International BusinessCONTINUING
KT2012.1International Business and Global ManagementCONTINUING
KT2020.1International Business and Global ManagementCONTINUING
M2003.1International BusinessCONTINUING
MT2004.1International BusinessCONTINUING
SM2010.1International BusinessCONTINUING



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