School Of Business

Masters ProjectWestern Sydney University Unit Code: 200280.5

Discipline: MARKETING

Student Contribution Band: 4

Level: 7

Credit Points: 10

Co ordinator
Felicitas Evangelista

Assumed Knowledge
Students are expected to have foundational knowledge of marketing theory and practice.

Equivalent Units
51019 - Applied Marketing Planning, 51030 - Masters Project in International Business, 200230 - Business Project (International Marketing)

Unit Enrolment Restrictions
Students must be enrolled in a postgraduate Business course or 1850 Master of Education (Leadership and Management). Students enrolled in course 2698 Master of Business (Marketing) must have successfully completed 40 credit points in the course.

Teaching Periods

PeriodOffered  Campus  Contact
2021 Quarter 4  Yes  Parramatta City Campus-Macquarie Street - DAY  Felicitas Evangelista  Timetable.   Print Unit Outline*

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About this Unit
Masters Project is an integrated capstone unit that brings together the skills and understanding marketing students have developed during their course of study. The unit encourages students to demonstrate their ability to solve problems in relation to current and future issues within a marketing context in contemporary business. The unit allows students to critically evaluate issues relevant to their topic and assess effective solutions. The topics are determined by discussions between the individual student, the unit coordinator and the student’s chosen supervisor.

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