School Of ManagementAdvanced E-CommerceWestern Sydney University Unit Code: 200138.1
Discipline: INFORMATION SYSTEMS
Student Contribution Band: 2
Level: 3
Credit Points: 10
About this Unit
E-commerce is changing our economy and affecting all aspects of business. One of the most significant changes is in how we conduct business. Today, no company can afford to ignore e-commerce. The unit provides students with opportunities to obtain more in-depth knowledge in e-commerce.
The unit describes the role of e-commerce technologies in organizational activities and discusses their business significance. It provides many real-life examples to illustrate the various aspects that a manager needs to consider when building an e-commerce system. The unit covers the various types of commercial transactions executed over the Internet and marketing strategies on the Web.
Students will be introduced to the important management challenges in building an ecommerce system. The aim of this unit is to discuss how an e-commerce system is developed and how e-commerce is being conducted and managed as well as assessing its major opportunities, limitations, issues and risks.