Unit

School Of Business

The Markets of EuropeWestern Sydney University Unit Code: 200099.3

Discipline: MARKETING

Student Contribution Band: 3

Level: 3

Credit Points: 10

Co ordinator
Nicole Stegemann


Assumed Knowledge
A knowledge of the basic principles of marketing, consumer behaviour and international marketing


Prerequisite
200083 Marketing Principles AND 200094 International Marketing

Teaching Periods
Nothing on offer.

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About this Unit
This unit will profile the member states of the European Union in terms of their marketing environment, with emphasis on those various features, similarities, differences and interactions deemed to be of commercial and marketing significance. A major focus of the course will be the impact of European integration and the relevance of the European Union. The European Union will be discussed in its global context, particularly its relationship with Central and Eastern Europe and the Asia-Pacific. The course therefore gives students the opportunity to undertake macro-environmental analysis and examine the effects of environmental influences on marketing, while also learning about other cultures.


Courses
1688.2Bachelor of International Studies/Bachelor of Business and CommerceCONTINUING
2739.2Bachelor of Business and CommerceCONTINUING
2739.4Bachelor of Business and CommerceCONTINUING
2739.5Bachelor of Business and CommerceCONTINUING
2753.1Bachelor of Business and CommerceCONTINUING
2753.2Bachelor of Business and CommerceCONTINUING


Specialisations

KP3006.1Bachelor of Science (Biological Science)/Bachelor of Business and CommerceCONTINUING
KP3007.1Bachelor of Science (Chemistry)/Bachelor of Business and CommerceCONTINUING
KP3008.1Bachelor of Science (Mathematical Science)/Bachelor of Business and CommerceCONTINUING
KP3009.1Bachelor of Science (No Key Program)/Bachelor of Business and CommerceCONTINUING
KT2011.1International BusinessCONTINUING
M2001.1Applied Marketing ManagementCONTINUING
M2003.1International BusinessCONTINUING
MT2004.1International BusinessCONTINUING




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