School Of BusinessInternational MarketingWestern Sydney University Unit Code: 200094.3
Discipline: MARKETING
Student Contribution Band: 3
Level: 3
Credit Points: 10
Assumed Knowledge
Students should have a good understanding of marketing research, brand management and the foundations of economics.
Prerequisite
200083 Marketing Principles
About this Unit
Marketing internationally has become a necessity for many firms that wish to survive and grow in today's dynamic and increasingly linked world economy. International Marketing is concerned with understanding and successfully managing the different international economic, cultural, political and legal environments as they affect the marketing activities of companies. International Marketing examines the role of marketing research, international finance, overseas market entry and expansion strategies and the marketing mix in international markets. On completion of this unit students will have acquired a sound theoretical basis and, particularly, a practical understanding of how companies operate in international markets.