Unit

School Of Business

Business to Business MarketingWestern Sydney University Unit Code: 200091.4

Discipline: MARKETING

Student Contribution Band: 3

Level: 3

Credit Points: 10

Co ordinator
Neeru Sharma


Assumed Knowledge
Basic knowledge of marketing concepts, theories and frameworks


Equivalent Units
MK318A - Business-to- Business Marketing, 61723 - Business-to-Business Marketing

Prerequisite
200083 Marketing Principles

Teaching Periods

PeriodOffered  Campus  Contact
2020 Sydney City Session 2  Yes  Sydney City Campus - DAY  Daniel Townsend  Timetable.   Print Unit Outline*
2020 WSU Online Trimester 2  Yes  WSU Online - ONLINE  Volcz  Timetable not available   Print Unit Outline*
2020 Uni of Economics HCMC Trimester 3  Yes  Uni of Economics Ho Chi Minh City - DAY  See Coordinator above   Timetable not available   Print Unit Outline*
2021 Summer B (Jan-Feb 2021)  Yes  Parramatta City Campus-Macquarie Street - DAY  See Coordinator above   Timetable not available  
2021 Autumn  Yes  Bankstown Campus - DAY  Neeru Sharma  Timetable not available  
2021 Autumn  Yes  Campbelltown Campus - DAY  Neeru Sharma  Timetable not available  
2021 Autumn  Yes  Parramatta City Campus-Macquarie Street - DAY  Neeru Sharma  Timetable not available  
2021 Spring  Yes  Parramatta City Campus-Macquarie Street - EVENING  Neeru Sharma  Timetable not available  
2021 Sydney City Session 2  Yes  Sydney City Campus - DAY  See Coordinator above   Timetable not available  
2021 WSU Online Trimester 2  Yes  WSU Online - ONLINE  Volcz  Timetable not available  
2021 Uni of Economics HCMC Trimester 3  Yes  Uni of Economics Ho Chi Minh City - DAY  See Coordinator above   Timetable not available  

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About this Unit
Unlike consumer marketing where an individual makes decisions based on their own needs or those of their household, business-to-business (B2B) marketing involves individuals or companies promoting and selling products and/or services to other companies. This unit encompasses all these aspects of B2B marketing including organisational buying behaviour, B2B market research, management of the marketing mix from a B2B perspective, relationship and network marketing, supply chain management and Customer Relationship Management (CRM) strategies, and business marketing strategy.


Courses
1688.2Bachelor of International Studies/Bachelor of Business and CommerceCONTINUING
1688.5Bachelor of International Studies/Bachelor of Business and CommerceCONTINUING
1785.1Bachelor of Communication/Bachelor of Business and CommerceCONTINUING
1818.1Bachelor of Arts/Bachelor of BusinessCONTINUING
1818.2Bachelor of Arts/Bachelor of BusinessCONTINUING
1818.3Bachelor of Arts/Bachelor of BusinessCURRENT
1819.2Bachelor of Communication/Bachelor of BusinessCONTINUING
1819.3Bachelor of Communication/Bachelor of BusinessCURRENT
1820.1Bachelor of International Studies/Bachelor of BusinessCONTINUING
1820.2Bachelor of International Studies/Bachelor of BusinessCURRENT
2739.2Bachelor of Business and CommerceCONTINUING
2739.5Bachelor of Business and CommerceCONTINUING
2740.2Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2740.4Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2740.5Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2740.6Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2740.7Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2740.8Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2740.9Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2753.1Bachelor of Business and CommerceCONTINUING
2753.2Bachelor of Business and CommerceCONTINUING
2753.3Bachelor of Business and CommerceCONTINUING
2753.4Bachelor of Business and CommerceCONTINUING
2754.3Bachelor of Business and Commerce (Advanced Business Leadership)CONTINUING
2786.1Bachelor of BusinessCONTINUING
2786.2Bachelor of BusinessCONTINUING
2786.3Bachelor of BusinessCURRENT
2787.2Bachelor of Business (Advanced Business Leadership)CURRENT
2788.2Bachelor of Business/Bachelor of LawsCONTINUING
2788.3Bachelor of Business/Bachelor of LawsCURRENT
2789.3Bachelor of Business (Advanced Business Leadership)/Bachelor of LawsCURRENT
3655.5Bachelor of Information and Communications Technology/Bachelor of Business and CommerceCONTINUING
3728.1Bachelor of Engineering (Honours)/Bachelor of BusinessCONTINUING
3728.2Bachelor of Engineering (Honours)/Bachelor of BusinessCONTINUING
3728.3Bachelor of Engineering (Honours)/Bachelor of BusinessCURRENT
3737.2Bachelor of Information and Communications Technology/Bachelor of BusinessCURRENT
3744.2Bachelor of Information Systems/Bachelor of BusinessCURRENT
3745.2Bachelor of Information Systems Advanced/Bachelor of BusinessCURRENT
4748.2Bachelor of Science/Bachelor of BusinessCONTINUING
4748.3Bachelor of Science/Bachelor of BusinessCURRENT
6037.1Diploma in Business/Bachelor of BusinessCONTINUING
6037.2Diploma in Business/Bachelor of BusinessCURRENT


Specialisations

KP2005.1MarketingCONTINUING
KP2016.1MarketingCONTINUING
KP3006.1Bachelor of Science (Biological Science)/Bachelor of Business and CommerceCONTINUING
KP3007.1Bachelor of Science (Chemistry)/Bachelor of Business and CommerceCONTINUING
KP3008.1Bachelor of Science (Mathematical Science)/Bachelor of Business and CommerceCONTINUING
KP3009.1Bachelor of Science (No Key Program)/Bachelor of Business and CommerceCONTINUING
KT2015.1MarketingCONTINUING
MT2006.1MarketingCONTINUING
MT2027.1MarketingCURRENT




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