Unit

School Of Business

Marketing of ServicesWestern Sydney University Unit Code: 200090.3

Discipline: MARKETING

Student Contribution Band: 3

Level: 3

Credit Points: 10

Co ordinator
Karina Wardle


Assumed Knowledge
An advanced understanding of marketing theory and practice


Equivalent Units
200915 - The Service Enterprise

Prerequisite
200083 Marketing Principles

Teaching Periods
Nothing on offer.

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About this Unit
Given the service-based nature of modern economies, business graduates will either work for firms whose central offering is service or be employed by organisations that use service as an integral supporting element in what they do and what they offer. Therefore, increasingly, knowledge and skills in the field of marketing of services are required by personnel operating across various industries and in a range of roles. The unit aims to: expose students to relevant theory and practice in the field of services marketing; develop participants into more complete marketers capable of operating in service marketing environments.


Courses
1664.2Bachelor of Tourism ManagementCONTINUING
1664.3Bachelor of Tourism ManagementCONTINUING
1688.2Bachelor of International Studies/Bachelor of Business and CommerceCONTINUING
1688.5Bachelor of International Studies/Bachelor of Business and CommerceCONTINUING
1695.3Bachelor of Arts/Bachelor of Business and CommerceCONTINUING
1695.4Bachelor of Arts/Bachelor of Business and CommerceCONTINUING
1785.1Bachelor of Communication/Bachelor of Business and CommerceCONTINUING
2739.2Bachelor of Business and CommerceCONTINUING
2739.4Bachelor of Business and CommerceCONTINUING
2739.5Bachelor of Business and CommerceCONTINUING
2740.1Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2740.2Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2740.4Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2740.5Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2740.6Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2740.7Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2740.8Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2740.9Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2747.3Bachelor of Business and Commerce (Advanced Business Leadership)/Bachelor of LawsCONTINUING
2747.4Bachelor of Business and Commerce (Advanced Business Leadership)/Bachelor of LawsCONTINUING
2747.6Bachelor of Business and Commerce (Advanced Business Leadership)/Bachelor of LawsCONTINUING
2753.1Bachelor of Business and CommerceCONTINUING
2753.2Bachelor of Business and CommerceCONTINUING
2753.3Bachelor of Business and CommerceCONTINUING
2753.4Bachelor of Business and CommerceCONTINUING
2754.3Bachelor of Business and Commerce (Advanced Business Leadership)CONTINUING
3655.4Bachelor of Information and Communications Technology/Bachelor of Business and CommerceCONTINUING
3655.5Bachelor of Information and Communications Technology/Bachelor of Business and CommerceCONTINUING
3659.2Bachelor of Science/Bachelor of Business and CommerceCONTINUING


Specialisations

KP2005.1MarketingCONTINUING
KP2016.1MarketingCONTINUING
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KP3007.1Bachelor of Science (Chemistry)/Bachelor of Business and CommerceCONTINUING
KP3008.1Bachelor of Science (Mathematical Science)/Bachelor of Business and CommerceCONTINUING
KP3009.1Bachelor of Science (No Key Program)/Bachelor of Business and CommerceCONTINUING
KT2015.1MarketingCONTINUING
M2011.1MarketingCONTINUING
MT2006.1MarketingCONTINUING
SM2018.1MarketingCONTINUING
SM2021.1Public Practice AccountingCONTINUING




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