Unit

School Of Business

Brand and Product ManagementWestern Sydney University Unit Code: 200088.3

Discipline: MARKETING

Student Contribution Band: 3

Level: 3

Credit Points: 10

Co ordinator
Nicole Stegemann


Assumed Knowledge
Basic understanding of market research and an understanding of the core principles of consumer behaviour.


Prerequisite
200083 Marketing Principles

Teaching Periods

PeriodOffered  Campus  Contact
2020 Spring  Yes  Bankstown Campus - DAY  Nicole Stegemann  Timetable.   Print Unit Outline*
2020 Spring  Yes  Campbelltown Campus - DAY  Nicole Stegemann  Timetable.   Print Unit Outline*
2020 Spring  Yes  Parramatta City Campus-Macquarie Street - DAY  Nicole Stegemann  Timetable.   Print Unit Outline*
2020 Sydney City Session 3  Yes  Sydney City Campus - DAY  Daniel Townsend  Timetable not available  
2020 WSU Online Trimester 3  Yes  WSU Online - ONLINE  Harvey  Timetable not available   Print Unit Outline*
2020 Uni of Economics HCMC Trimester 3  Yes  Uni of Economics Ho Chi Minh City - DAY  See Coordinator above   Timetable not available   Print Unit Outline*
2021 Autumn  Yes  Parramatta City Campus-Macquarie Street - EVENING  Nicole Stegemann  Timetable not available  
2021 Spring  Yes  Bankstown Campus - DAY  Nicole Stegemann  Timetable not available  
2021 Spring  Yes  Campbelltown Campus - DAY  Nicole Stegemann  Timetable not available  
2021 Spring  Yes  Parramatta City Campus-Macquarie Street - DAY  Nicole Stegemann  Timetable not available  
2021 Sydney City Session 1  Yes  Sydney City Campus - DAY  Daniel Townsend  Timetable not available  
2021 Sydney City Session 3  Yes  Sydney City Campus - DAY  Daniel Townsend  Timetable not available  
2021 WSU Online Trimester 1  Yes  WSU Online - ONLINE  Lambourne  Timetable not available  
2021 WSU Online Trimester 3  Yes  WSU Online - ONLINE  Harvey  Timetable not available  
2021 Uni of Economics HCMC Trimester 1  Yes  Uni of Economics Ho Chi Minh City - DAY  See Coordinator above   Timetable not available  
2021 Uni of Economics HCMC Trimester 3  Yes  Uni of Economics Ho Chi Minh City - DAY  See Coordinator above   Timetable not available  

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About this Unit
Brand and Product Management focuses on the role brands and products play in the planning and execution of marketing strategies. Aspects of brand and product management include the building, implementation and maintenance of brands within a range of different contexts are covered in this unit. Students will develop a critical view of the inherent challenges firms encounter in creating and maintaining brands from a marketing perspective. This unit uses workshop sessions and online activities to create an interactive learning environment and bring the content to life.


Courses
1664.2Bachelor of Tourism ManagementCONTINUING
1688.2Bachelor of International Studies/Bachelor of Business and CommerceCONTINUING
1688.5Bachelor of International Studies/Bachelor of Business and CommerceCONTINUING
1785.1Bachelor of Communication/Bachelor of Business and CommerceCONTINUING
1818.1Bachelor of Arts/Bachelor of BusinessCONTINUING
1818.2Bachelor of Arts/Bachelor of BusinessCONTINUING
1818.3Bachelor of Arts/Bachelor of BusinessCURRENT
1819.2Bachelor of Communication/Bachelor of BusinessCONTINUING
1819.3Bachelor of Communication/Bachelor of BusinessCURRENT
1820.1Bachelor of International Studies/Bachelor of BusinessCONTINUING
1820.2Bachelor of International Studies/Bachelor of BusinessCURRENT
2739.2Bachelor of Business and CommerceCONTINUING
2739.5Bachelor of Business and CommerceCONTINUING
2740.2Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2740.4Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2740.5Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2740.6Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2740.7Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2740.8Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2740.9Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2747.6Bachelor of Business and Commerce (Advanced Business Leadership)/Bachelor of LawsCONTINUING
2753.1Bachelor of Business and CommerceCONTINUING
2753.2Bachelor of Business and CommerceCONTINUING
2753.3Bachelor of Business and CommerceCONTINUING
2753.4Bachelor of Business and CommerceCONTINUING
2754.3Bachelor of Business and Commerce (Advanced Business Leadership)CONTINUING
2773.1Bachelor of Business AdministrationCONTINUING
2786.1Bachelor of BusinessCONTINUING
2786.2Bachelor of BusinessCONTINUING
2786.3Bachelor of BusinessCURRENT
2787.2Bachelor of Business (Advanced Business Leadership)CURRENT
2788.2Bachelor of Business/Bachelor of LawsCONTINUING
2788.3Bachelor of Business/Bachelor of LawsCURRENT
2789.3Bachelor of Business (Advanced Business Leadership)/Bachelor of LawsCURRENT
3502.5Bachelor of Design and TechnologyCONTINUING
3502.7Bachelor of Design and TechnologyCONTINUING
3503.2Bachelor of Industrial DesignCONTINUING
3503.4Bachelor of Industrial DesignCONTINUING
3503.5Bachelor of Industrial DesignCONTINUING
3503.6Bachelor of Industrial DesignCONTINUING
3503.7Bachelor of Industrial DesignCONTINUING
3655.5Bachelor of Information and Communications Technology/Bachelor of Business and CommerceCONTINUING
3726.1Bachelor of Sustainable Agriculture and Food SecurityCONTINUING
3726.2Bachelor of Sustainable Agriculture and Food SecurityCONTINUING
3726.3Bachelor of Sustainable Agriculture and Food SecurityCURRENT
3728.1Bachelor of Engineering (Honours)/Bachelor of BusinessCONTINUING
3728.2Bachelor of Engineering (Honours)/Bachelor of BusinessCONTINUING
3728.3Bachelor of Engineering (Honours)/Bachelor of BusinessCURRENT
3729.2Bachelor of Design and TechnologyCONTINUING
3730.1Bachelor of Industrial DesignCONTINUING
3730.2Bachelor of Industrial DesignCONTINUING
3731.2Bachelor of Industrial Design (Honours)CONTINUING
3737.2Bachelor of Information and Communications Technology/Bachelor of BusinessCURRENT
3744.2Bachelor of Information Systems/Bachelor of BusinessCURRENT
3745.2Bachelor of Information Systems Advanced/Bachelor of BusinessCURRENT
4748.2Bachelor of Science/Bachelor of BusinessCONTINUING
4748.3Bachelor of Science/Bachelor of BusinessCURRENT
6037.1Diploma in Business/Bachelor of BusinessCONTINUING
6037.2Diploma in Business/Bachelor of BusinessCURRENT


Specialisations

KP2005.1MarketingCONTINUING
KP2016.1MarketingCONTINUING
KP3006.1Bachelor of Science (Biological Science)/Bachelor of Business and CommerceCONTINUING
KP3007.1Bachelor of Science (Chemistry)/Bachelor of Business and CommerceCONTINUING
KP3008.1Bachelor of Science (Mathematical Science)/Bachelor of Business and CommerceCONTINUING
KP3009.1Bachelor of Science (No Key Program)/Bachelor of Business and CommerceCONTINUING
KT2015.1MarketingCONTINUING
M2011.1MarketingCONTINUING
M3077.1International Design ManagementCONTINUING
M3093.1Design-led Innovation and ManagementCONTINUING
M3125.1Design-led Innovation & ManagementCURRENT
M3503INTDM.1International Design ManagementCONTINUING
M4015.1BusinessCONTINUING
M4018.1BusinessCURRENT
MT2006.1MarketingCONTINUING
MT2027.1MarketingCURRENT
SM2018.1MarketingCONTINUING




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