Unit

School Of Business

Marketing CommunicationsWestern Sydney University Unit Code: 200086.3

Discipline: MARKETING

Student Contribution Band: 3

Level: 2

Credit Points: 10

Co ordinator
Michael Lwin


Assumed Knowledge
Basic principles of marketing


Prerequisite
200083 Marketing Principles

Teaching Periods

PeriodOffered  Campus  Contact
2020 Summer A (Nov 2019-Feb 2020)  Yes  Parramatta City Campus-Macquarie Street - DAY  Michael Lwin  Timetable.   Print Unit Outline*
2020 Autumn  Yes  Bankstown Campus - DAY  Michael Lwin  Timetable.   Print Unit Outline*
2020 Autumn  Yes  Campbelltown Campus - DAY  Michael Lwin  Timetable.   Print Unit Outline*
2020 Autumn  Yes  Parramatta City Campus-Macquarie Street - DAY  Michael Lwin  Timetable.   Print Unit Outline*
2020 Spring  Yes  Parramatta City Campus-Macquarie Street - EVENING  Nicole Stegemann  Timetable not available  
2020 Sydney City Session 2  Yes  Sydney City Campus - DAY  Daniel Townsend  Timetable not available  
2020 WSU Online Trimester 1  Yes  WSU Online - ONLINE  See Coordinator above   Timetable not available   Print Unit Outline*
2020 WSU Online Trimester 3  Yes  WSU Online - ONLINE  Natasha Daraio  Timetable not available  
2020 Uni of Economics HCMC Trimester 1  Yes  Uni of Economics Ho Chi Minh City - DAY  See Coordinator above   Timetable not available   Print Unit Outline*

*If using Safari, Firefox or Chrome to print the Unit Outline, right-click on the Print Unit Outline link and select 'Save link as...' or in Safari 'Download Linked File'


About this Unit
Developing and managing an effective integrated marketing communications (IMC) program is a vital part of successful marketing. Moreover, IMC is a highly visible and demanding aspect of marketing communication effort at brand level. This unit, grounded in marketing principles, provides students with an understanding of IMC, the marketing communication process, and coordinating major elements of the marketing communications mix – advertising, digital marketing, sales promotions, personal selling, sponsorship marketing, public relations, direct marketing.


Courses
1664.2Bachelor of Tourism ManagementCONTINUING
1664.3Bachelor of Tourism ManagementCONTINUING
1688.2Bachelor of International Studies/Bachelor of Business and CommerceCONTINUING
1688.5Bachelor of International Studies/Bachelor of Business and CommerceCONTINUING
1695.3Bachelor of Arts/Bachelor of Business and CommerceCONTINUING
1695.4Bachelor of Arts/Bachelor of Business and CommerceCONTINUING
1785.1Bachelor of Communication/Bachelor of Business and CommerceCONTINUING
1818.1Bachelor of Arts/Bachelor of BusinessCONTINUING
1818.2Bachelor of Arts/Bachelor of BusinessCONTINUING
1818.3Bachelor of Arts/Bachelor of BusinessCURRENT
1819.1Bachelor of Communication/Bachelor of BusinessCONTINUING
1819.2Bachelor of Communication/Bachelor of BusinessCONTINUING
1819.3Bachelor of Communication/Bachelor of BusinessCURRENT
1820.1Bachelor of International Studies/Bachelor of BusinessCONTINUING
1820.2Bachelor of International Studies/Bachelor of BusinessCURRENT
2739.2Bachelor of Business and CommerceCONTINUING
2739.4Bachelor of Business and CommerceCONTINUING
2739.5Bachelor of Business and CommerceCONTINUING
2740.1Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2740.2Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2740.4Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2740.5Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2740.6Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2740.7Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2740.8Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2740.9Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2747.3Bachelor of Business and Commerce (Advanced Business Leadership)/Bachelor of LawsCONTINUING
2747.4Bachelor of Business and Commerce (Advanced Business Leadership)/Bachelor of LawsCONTINUING
2747.6Bachelor of Business and Commerce (Advanced Business Leadership)/Bachelor of LawsCONTINUING
2753.1Bachelor of Business and CommerceCONTINUING
2753.2Bachelor of Business and CommerceCONTINUING
2753.3Bachelor of Business and CommerceCONTINUING
2753.4Bachelor of Business and CommerceCONTINUING
2754.3Bachelor of Business and Commerce (Advanced Business Leadership)CONTINUING
2773.1Bachelor of Business AdministrationCONTINUING
2786.1Bachelor of BusinessCONTINUING
2786.2Bachelor of BusinessCONTINUING
2786.3Bachelor of BusinessCURRENT
2787.1Bachelor of Business (Advanced Business Leadership)CONTINUING
2787.2Bachelor of Business (Advanced Business Leadership)CURRENT
2788.2Bachelor of Business/Bachelor of LawsCONTINUING
2788.3Bachelor of Business/Bachelor of LawsCURRENT
2789.1Bachelor of Business (Advanced Business Leadership)/Bachelor of LawsCONTINUING
2789.2Bachelor of Business (Advanced Business Leadership)/Bachelor of LawsCONTINUING
2789.3Bachelor of Business (Advanced Business Leadership)/Bachelor of LawsCURRENT
3655.4Bachelor of Information and Communications Technology/Bachelor of Business and CommerceCONTINUING
3655.5Bachelor of Information and Communications Technology/Bachelor of Business and CommerceCONTINUING
3659.2Bachelor of Science/Bachelor of Business and CommerceCONTINUING
3726.1Bachelor of Sustainable Agriculture and Food SecurityCONTINUING
3726.2Bachelor of Sustainable Agriculture and Food SecurityCONTINUING
3726.3Bachelor of Sustainable Agriculture and Food SecurityCURRENT
3728.1Bachelor of Engineering (Honours)/Bachelor of BusinessCONTINUING
3728.2Bachelor of Engineering (Honours)/Bachelor of BusinessCONTINUING
3728.3Bachelor of Engineering (Honours)/Bachelor of BusinessCURRENT
3737.2Bachelor of Information and Communications Technology/Bachelor of BusinessCURRENT
3744.2Bachelor of Information Systems/Bachelor of BusinessCURRENT
3745.2Bachelor of Information Systems Advanced/Bachelor of BusinessCURRENT
4748.2Bachelor of Science/Bachelor of BusinessCONTINUING
4748.3Bachelor of Science/Bachelor of BusinessCURRENT
6037.1Diploma in Business/Bachelor of BusinessCONTINUING
6037.2Diploma in Business/Bachelor of BusinessCURRENT


Specialisations

KP2005.1MarketingCONTINUING
KP2016.1MarketingCONTINUING
KP2739MKT.1MarketingCONTINUING
KP3006.1Bachelor of Science (Biological Science)/Bachelor of Business and CommerceCONTINUING
KP3007.1Bachelor of Science (Chemistry)/Bachelor of Business and CommerceCONTINUING
KP3008.1Bachelor of Science (Mathematical Science)/Bachelor of Business and CommerceCONTINUING
KP3009.1Bachelor of Science (No Key Program)/Bachelor of Business and CommerceCONTINUING
KT2015.1MarketingCONTINUING
M2011.1MarketingCONTINUING
M4015.1BusinessCONTINUING
M4018.1BusinessCURRENT
MT2006.1MarketingCONTINUING
MT2027.1MarketingCURRENT
SM2018.1MarketingCONTINUING




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