Unit

School Of Business

Consumer BehaviourWestern Sydney University Unit Code: 200084.2

Discipline: MARKETING

Student Contribution Band: 4

Level: 1

Credit Points: 10

Co ordinator
Francine Garlin


Equivalent Units
61721 - Consumer Behaviour, MK105A - Buyer Behaviour, 700027 Consumer Behaviour

Teaching Periods

PeriodOffered  Campus  Contact
2021 Spring  Yes  Online - ONLINE  Francine Garlin  Timetable.   Print Unit Outline*
2021 Spring  Yes  Parramatta City Campus-Macquarie Street - DAY  Francine Garlin  Timetable.   Print Unit Outline*
2021 Sydney City Session 3  Yes  Sydney City Campus - DAY  Daniel Townsend  Timetable.   Print Unit Outline*
2021 WSU Online Trimester 3  Yes  WSU Online - ONLINE  Lisa Rohanek  Timetable not available   Print Unit Outline*

*If using Safari, Firefox or Chrome to print the Unit Outline, right-click on the Print Unit Outline link and select 'Save link as...' or in Safari 'Download Linked File'


About this Unit
From 2022 this unit replaced by 201082 Customer Insights. A focus on the consumer is critical in marketing philosophy. Effective marketing strategies are necessarily formulated as a result of the understanding of basic consumer behaviour. The aim of the unit Consumer Behaviour is to introduce students to consumer behaviour as a critical component in marketing philosophy, and fundamental to the development of effective marketing strategies. This unit applies concepts, theories and models derived from disciplines such as sociology, anthropology, psychology, economics, and mass communications theory to a consumer context. Students will learn to apply such concepts, theories and models through a range of individual and collaborative means using a blended learning design that draws on current and future consumer trends in various marketplaces.


Courses
1785.1Bachelor of Communication/Bachelor of Business and CommerceCONTINUING
1818.1Bachelor of Arts/Bachelor of BusinessCONTINUING
1818.2Bachelor of Arts/Bachelor of BusinessCONTINUING
1818.3Bachelor of Arts/Bachelor of BusinessCONTINUING
1818.4Bachelor of Arts/Bachelor of BusinessCURRENT
1819.2Bachelor of Communication/Bachelor of BusinessCONTINUING
1819.3Bachelor of Communication/Bachelor of BusinessCURRENT
1820.1Bachelor of International Studies/Bachelor of BusinessCONTINUING
1820.2Bachelor of International Studies/Bachelor of BusinessCURRENT
2723.3Bachelor of Communication Studies/Bachelor of LawsCONTINUING
2739.2Bachelor of Business and CommerceCONTINUING
2739.5Bachelor of Business and CommerceCONTINUING
2740.4Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2740.5Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2740.6Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2740.7Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2740.8Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2740.9Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2753.1Bachelor of Business and CommerceCONTINUING
2753.2Bachelor of Business and CommerceCONTINUING
2753.3Bachelor of Business and CommerceCONTINUING
2753.4Bachelor of Business and CommerceCONTINUING
2754.3Bachelor of Business and Commerce (Advanced Business Leadership)CONTINUING
2786.2Bachelor of BusinessCONTINUING
2786.3Bachelor of BusinessCURRENT
2787.2Bachelor of Business (Advanced Business Leadership)SUSPENDED
2788.2Bachelor of Business/Bachelor of LawsCONTINUING
2788.3Bachelor of Business/Bachelor of LawsCONTINUING
3655.5Bachelor of Information and Communications Technology/Bachelor of Business and CommerceCONTINUING
3726.1Bachelor of Sustainable Agriculture and Food SecurityCONTINUING
3726.2Bachelor of Sustainable Agriculture and Food SecurityCONTINUING
3726.3Bachelor of Sustainable Agriculture and Food SecurityCONTINUING
3728.1Bachelor of Engineering (Honours)/Bachelor of BusinessCONTINUING
3728.2Bachelor of Engineering (Honours)/Bachelor of BusinessCONTINUING
3728.3Bachelor of Engineering (Honours)/Bachelor of BusinessCONTINUING
3737.2Bachelor of Information and Communications Technology/Bachelor of BusinessCURRENT
3744.2Bachelor of Information Systems/Bachelor of BusinessCURRENT
3745.2Bachelor of Information Systems Advanced/Bachelor of BusinessCURRENT
4748.2Bachelor of Science/Bachelor of BusinessCONTINUING
4748.3Bachelor of Science/Bachelor of BusinessCONTINUING
6037.1Diploma in Business/Bachelor of BusinessCONTINUING
6037.2Diploma in Business/Bachelor of BusinessCONTINUING


Specialisations

KP2005.1MarketingCONTINUING
KP2016.1MarketingCONTINUING
KT2015.1MarketingCONTINUING
M1613ADV.1AdvertisingCONTINUING
M2011.1MarketingCONTINUING
M4015.1BusinessCONTINUING
M4018.1BusinessCURRENT
MT2006.1MarketingCONTINUING
MT2027.1MarketingCONTINUING




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