Marketing Principles is an introductory marketing course that delivers an overview of the marketing process and how it works within the field of business. This unit examines how organisations use marketing decisions to satisfy customer needs and deliver value. Areas of study include market segmentation and positioning; market planning; product decisions and new product development; branding; customer decision processes, channels of distribution; promotion and advertising; pricing strategies; and customer information management. The unit provides a foundation for those students in the marketing major; however it also provides a broad overview for those who seek a general understanding of the topic.
| 1664.2 | Bachelor of Tourism Management | CONTINUING |
| 1688.2 | Bachelor of International Studies/Bachelor of Business and Commerce | CONTINUING |
| 1688.5 | Bachelor of International Studies/Bachelor of Business and Commerce | CONTINUING |
| 1785.1 | Bachelor of Communication/Bachelor of Business and Commerce | CONTINUING |
| 1818.1 | Bachelor of Arts/Bachelor of Business | CONTINUING |
| 1818.2 | Bachelor of Arts/Bachelor of Business | CONTINUING |
| 1818.3 | Bachelor of Arts/Bachelor of Business | CURRENT |
| 1819.2 | Bachelor of Communication/Bachelor of Business | CONTINUING |
| 1819.3 | Bachelor of Communication/Bachelor of Business | CURRENT |
| 1820.1 | Bachelor of International Studies/Bachelor of Business | CONTINUING |
| 1820.2 | Bachelor of International Studies/Bachelor of Business | CURRENT |
| 2522.1 | Bachelor of Business (Management)/Bachelor of Laws | CONTINUING |
| 2559.1 | Bachelor of Business (Applied Finance)/Bachelor of Laws | CONTINUING |
| 2723.3 | Bachelor of Communication Studies/Bachelor of Laws | CONTINUING |
| 2739.2 | Bachelor of Business and Commerce | CONTINUING |
| 2739.5 | Bachelor of Business and Commerce | CONTINUING |
| 2740.2 | Bachelor of Business and Commerce/Bachelor of Laws | CONTINUING |
| 2740.4 | Bachelor of Business and Commerce/Bachelor of Laws | CONTINUING |
| 2740.5 | Bachelor of Business and Commerce/Bachelor of Laws | CONTINUING |
| 2740.6 | Bachelor of Business and Commerce/Bachelor of Laws | CONTINUING |
| 2740.7 | Bachelor of Business and Commerce/Bachelor of Laws | CONTINUING |
| 2740.8 | Bachelor of Business and Commerce/Bachelor of Laws | CONTINUING |
| 2740.9 | Bachelor of Business and Commerce/Bachelor of Laws | CONTINUING |
| 2747.6 | Bachelor of Business and Commerce (Advanced Business Leadership)/Bachelor of Laws | CONTINUING |
| 2753.1 | Bachelor of Business and Commerce | CONTINUING |
| 2753.2 | Bachelor of Business and Commerce | CONTINUING |
| 2753.3 | Bachelor of Business and Commerce | CONTINUING |
| 2753.4 | Bachelor of Business and Commerce | CONTINUING |
| 2754.3 | Bachelor of Business and Commerce (Advanced Business Leadership) | CONTINUING |
| 2786.1 | Bachelor of Business | CONTINUING |
| 2786.2 | Bachelor of Business | CONTINUING |
| 2786.3 | Bachelor of Business | CURRENT |
| 2787.2 | Bachelor of Business (Advanced Business Leadership) | CURRENT |
| 2788.2 | Bachelor of Business/Bachelor of Laws | CONTINUING |
| 2788.3 | Bachelor of Business/Bachelor of Laws | CURRENT |
| 2789.3 | Bachelor of Business (Advanced Business Leadership)/Bachelor of Laws | CURRENT |
| 3502.7 | Bachelor of Design and Technology | CONTINUING |
| 3503.2 | Bachelor of Industrial Design | CONTINUING |
| 3503.4 | Bachelor of Industrial Design | CONTINUING |
| 3503.5 | Bachelor of Industrial Design | CONTINUING |
| 3503.6 | Bachelor of Industrial Design | CONTINUING |
| 3503.7 | Bachelor of Industrial Design | CONTINUING |
| 3639.1 | Bachelor of Information and Communications Technology | CONTINUING |
| 3639.3 | Bachelor of Information and Communications Technology | CONTINUING |
| 3639.4 | Bachelor of Information and Communications Technology | CURRENT |
| 3655.5 | Bachelor of Information and Communications Technology/Bachelor of Business and Commerce | CONTINUING |
| 3656.3 | Bachelor of Information and Communications Technology/Bachelor of Business and Commerce (Accounting) | CONTINUING |
| 3684.2 | Bachelor of Information and Communications Technology (Advanced) | CURRENT |
| 3726.1 | Bachelor of Sustainable Agriculture and Food Security | CONTINUING |
| 3726.2 | Bachelor of Sustainable Agriculture and Food Security | CONTINUING |
| 3726.3 | Bachelor of Sustainable Agriculture and Food Security | CURRENT |
| 3728.1 | Bachelor of Engineering (Honours)/Bachelor of Business | CONTINUING |
| 3728.2 | Bachelor of Engineering (Honours)/Bachelor of Business | CONTINUING |
| 3728.3 | Bachelor of Engineering (Honours)/Bachelor of Business | CURRENT |
| 3729.2 | Bachelor of Design and Technology | CONTINUING |
| 3730.1 | Bachelor of Industrial Design | CONTINUING |
| 3730.2 | Bachelor of Industrial Design | CONTINUING |
| 3731.2 | Bachelor of Industrial Design (Honours) | CONTINUING |
| 3737.2 | Bachelor of Information and Communications Technology/Bachelor of Business | CURRENT |
| 3744.2 | Bachelor of Information Systems/Bachelor of Business | CURRENT |
| 3745.2 | Bachelor of Information Systems Advanced/Bachelor of Business | CURRENT |
| 4748.2 | Bachelor of Science/Bachelor of Business | CONTINUING |
| 4748.3 | Bachelor of Science/Bachelor of Business | CURRENT |
| 6037.1 | Diploma in Business/Bachelor of Business | CONTINUING |
| 6037.2 | Diploma in Business/Bachelor of Business | CURRENT |
| 6039.1 | Diploma/Bachelor of Information and Communications Technology | CURRENT |
| KP2000.1 | Accounting | CONTINUING |
| KP2001.1 | Applied Finance | CONTINUING |
| KP2002.1 | Economics | CONTINUING |
| KP2003.1 | Human Resources Management | CONTINUING |
| KP2004.1 | Management | CONTINUING |
| KP2005.1 | Marketing | CONTINUING |
| KP2006.1 | Hospitality Management | CONTINUING |
| KP2007.1 | Property | CONTINUING |
| KP2008.1 | Sport Management | CONTINUING |
| KP2009.1 | Accounting | CONTINUING |
| KP2010.1 | Accounting | CONTINUING |
| KP2011.1 | Applied Finance | CONTINUING |
| KP2012.1 | Economics | CONTINUING |
| KP2013.1 | Hospitality Management | CONTINUING |
| KP2014.1 | Human Resource Management | CONTINUING |
| KP2015.1 | Management | CONTINUING |
| KP2016.1 | Marketing | CONTINUING |
| KP2017.1 | Property | CONTINUING |
| KP2018.1 | Sport Management | CONTINUING |
| KP3006.1 | Bachelor of Science (Biological Science)/Bachelor of Business and Commerce | CONTINUING |
| KP3007.1 | Bachelor of Science (Chemistry)/Bachelor of Business and Commerce | CONTINUING |
| KP3008.1 | Bachelor of Science (Mathematical Science)/Bachelor of Business and Commerce | CONTINUING |
| KP3009.1 | Bachelor of Science (No Key Program)/Bachelor of Business and Commerce | CONTINUING |
| KT2000.1 | Accounting | CONTINUING |
| KT2001.1 | Applied Economics | CONTINUING |
| KT2002.1 | Applied Finance | CONTINUING |
| KT2003.1 | Business Systems Management | CONTINUING |
| KT2004.1 | Economics and Finance | CONTINUING |
| KT2005.1 | Enterprise Management | CONTINUING |
| KT2006.1 | Financial Mathematics | CONTINUING |
| KT2007.1 | Global Operations and Supply Chain Management | CONTINUING |
| KT2008.1 | Hospitality Management | CONTINUING |
| KT2009.1 | Human Resource Development and Organisational Development | CONTINUING |
| KT2010.1 | Human Resource Management and Industrial Relations | CONTINUING |
| KT2011.1 | International Business | CONTINUING |
| KT2012.1 | International Business and Global Management | CONTINUING |
| KT2013.1 | International Trade and Finance | CONTINUING |
| KT2014.1 | Management | CONTINUING |
| KT2015.1 | Marketing | CONTINUING |
| KT2016.1 | Property | CONTINUING |
| KT2017.1 | Retail Management | CONTINUING |
| KT2018.1 | Sport Management | CONTINUING |
| KT2019.1 | Human Resource Management and Industrial Relations | CONTINUING |
| KT2020.1 | International Business and Global Management | CONTINUING |
| KT2021.1 | Hospitality Management | CONTINUING |
| KT2022.1 | Sport Management | CONTINUING |
| M1000.1 | Advertising | CONTINUING |
| M1044.1 | Advertising | CONTINUING |
| M1613ADV.1 | Advertising | CONTINUING |
| M2001.1 | Applied Marketing Management | CONTINUING |
| M2011.1 | Marketing | CONTINUING |
| M3075.1 | Innovation Design Management | CONTINUING |
| M3077.1 | International Design Management | CONTINUING |
| M3087.1 | Innovation Design Management | CONTINUING |
| M3093.1 | Design-led Innovation and Management | CONTINUING |
| M3125.1 | Design-led Innovation & Management | CURRENT |
| M3503IDM.1 | Innovation Design Management | CONTINUING |
| M3503INTDM.1 | International Design Management | CONTINUING |
| M4015.1 | Business | CONTINUING |
| M4018.1 | Business | CURRENT |
| MT2000.1 | Accounting | CONTINUING |
| MT2001.1 | Applied Finance | CONTINUING |
| MT2002.1 | Hospitality Management | CONTINUING |
| MT2003.1 | Human Resource Management and Industrial Relations | CONTINUING |
| MT2004.1 | International Business | CONTINUING |
| MT2005.1 | Management | CONTINUING |
| MT2006.1 | Marketing | CONTINUING |
| MT2007.1 | Property | CONTINUING |
| MT2008.1 | Sport Management | CONTINUING |
| MT2010.1 | Economics | CONTINUING |
| MT2011.1 | Applied Finance | CONTINUING |
| MT2012.1 | Human Resource Management | CONTINUING |
| MT2013.1 | Management | CONTINUING |
| MT2014.1 | Property | CONTINUING |
| MT2015.1 | International Business | CONTINUING |
| MT2027.1 | Marketing | CURRENT |
| S08IB.1 | International Business | CONTINUING |
| SM2001.1 | Accounting Controllership | CONTINUING |
| SM2010.1 | International Business | CONTINUING |
| SM2018.1 | Marketing | CONTINUING |
| SM2043.1 | Accounting Controllership | CONTINUING |
| SM3031.1 | IT Support | CONTINUING |
| SM3054.1 | IT Support | CURRENT |