Unit

School Of Business

Marketing PrinciplesWestern Sydney University Unit Code: 200083.2

Discipline: MARKETING

Student Contribution Band: 4

Level: 1

Credit Points: 10

Equivalent Units
61711 - Marketing Principles, 700001 - Marketing Principles (UWSC), 700089 - Marketing Principles (Creative Industries)

Unit Enrolment Restrictions
External offerings for this unit are only available to students who are enrolled in the Property course, Key Program or Major. Only students enrolled with Online Education Services (WSU Online) may enrol in the WSU Online offering of the unit.

Teaching Periods

Period	Offered	Campus		Contact
2021 Spring	Yes	Online	- ONLINE	Daniela Spanjaard	Timetable.	Print Unit Outline*
2021 Spring	Yes	Parramatta City Campus-Macquarie Street	- DAY	Daniela Spanjaard	Timetable.	Print Unit Outline*
2021 Sydney City Session 2	Yes	Sydney City Campus	- DAY	Daniel Townsend	Timetable.	Print Unit Outline*
2021 WSU Online Trimester 2	Yes	WSU Online	- ONLINE	Lisa Rohanek	Timetable not available	Print Unit Outline*

*If using Safari, Firefox or Chrome to print the Unit Outline, right-click on the Print Unit Outline link and select 'Save link as...' or in Safari 'Download Linked File'

About this Unit
Marketing Principles is an introductory marketing course that delivers an overview of the marketing process and how it works within the field of business. This unit examines how organisations use marketing decisions to satisfy customer needs and deliver value. Areas of study include market segmentation and positioning; market planning; product decisions and new product development; branding; customer decision processes, channels of distribution; promotion and advertising; pricing strategies; and customer information management. The unit provides a foundation for those students in the marketing major; however it also provides a broad overview for those who seek a general understanding of the topic.

Courses

2754.3

Bachelor of Business and Commerce (Advanced Business Leadership)

CONTINUING