School Of Humanities And Communication Arts

Digital CommunicationWestern Sydney University Unit Code: 102518.1


Student Contribution Band: 1

Level: 3

Credit Points: 20

Co ordinator
Kristen Marshall

Equivalent Units
102058 - Digital and Social Media Communications

Incompatible Units
101942 - Digital and Social Media Communication , 101828 - Advertising: Digital Media

100706 Advertising: An Introduction OR 100212 Public Relations Theory and Practice AND 102056 Communication Strategies

Unit Enrolment Restrictions
Successful completion of 80 credit points at Level 1.

Teaching Periods

PeriodOffered  Campus  Contact
2020 Autumn  Yes  Online - ONLINE  Gwyneth Howell  Timetable.   Print Unit Outline*
2020 Autumn  Yes  Parramatta Campus - Victoria Road - DAY  See Coordinator above   Timetable.   Print Unit Outline*
2020 Autumn  Yes  Penrith Campus - DAY  See Coordinator above   Timetable.   Print Unit Outline*
2020 Sydney City Session 2  Yes  Sydney City Campus - DAY  Ming Diao  Timetable not available  

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About this Unit
This unit covers the theory and practice of social/digital media (SDM) for marketing and communication in a variety of business, advertising and public relations agency contexts. It provides an introduction to the areas of strategy, creative writing and media planning for SDM. It examines trends and issues surrounding the usage of SDM and application and development of practical and tactical tools. Case studies and examples are used to demonstrate best practices. Students develop a major project where they demonstrate appropriate and professional usage of SDM strategies and tactics in a marketing communication context.

Special Requirements - Essential Equipment
vUWS site and use only online readings. This unit requires interactions in a range of digital media including Hoot Suite, Facebook, Twitter, LinkedIn, Pinterest etc., further lectures will be provided online

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