Unit

School Of Humanities And Communication Arts

Innovation and Entrepreneurship PGWestern Sydney University Unit Code: 102517.2

Discipline: COMMUNICATION AND MEDIA STUDIES

Student Contribution Band: 4

Level: 7

Credit Points: 20

Co ordinator
Kate Richards


Unit Enrolment Restrictions
Students must be enrolled in a postgraduate course. Any postgraduate coursework students in their second year of study are encouraged to elect into this unit, for example from ICT, Computer Science, Business Studies, MBA, Advertising etc.


Teaching Periods
Nothing on offer.

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About this Unit
In 2021, this unit replaced by unit 102719 - Innovate: The Entrepreuneurial Mindset. This unit focuses on current trends and issues in innovation and entrepreneurship in the creative industries with a strong focus on small to media enterprises (SME), ventures within existing business and within government. The unit addresses methodologies for innovation, such as design-thinking and futuring; the role and efficacy of public and private incubators; the forms, foundations, qualities and capacity of entrepreneurship and business development strategies; and the role of networking and industry partnerships, with a focus on the capacities of social media to effect change in markets and partnerships, and business development strategies.. The unit covers existing ‘new’ business models and emerging trends, such as social entrepreneurship and co-working spaces. The unit builds on previous capstone units Media Project Proposal and Media Project Production in introducing further methods for creative ideation with a focus on technology.


Courses
1856.2Master of Creative IndustriesSUSPENDED




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