Unit

School Of Humanities And Communication Arts

Strategic CommunicationWestern Sydney University Unit Code: 102292.1

Discipline: COMMUNICATION AND MEDIA STUDIES NEC

Student Contribution Band: 4

Level: 7

Credit Points: 20

Co ordinator
Tanya Notley


Incompatible Units
101961 - Strategic Communication

Unit Enrolment Restrictions
Students must be enrolled in a postgraduate course.


Teaching Periods

PeriodOffered  Campus  Contact
2021 Autumn  Yes  Parramatta City Campus-Macquarie Street - DAY  Tanya Notley  Timetable.   Print Unit Outline*

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About this Unit
Local and international industry trends show that strategic communication, particularly including agendas of innovation and ethics, are a growing force in the convergent media landscape. This unit introduces students to both the science and art of strategic communication. It is grounded in an advanced understanding of the complexity of human communication processes and driven by a conviction that systematic research and analysis is required to inform strategic communication responses. This unit is based around a series of assessments that require students to address a real-world business challenge or a social issue in ways that take advantage of convergent media environments.


Courses
1836.1Master of Digital HumanitiesSUSPENDED
1856.2Master of Creative IndustriesSUSPENDED
2761.3Master of Business AdministrationCONTINUING
2761.4Master of Business AdministrationCONTINUING
2761.5Master of Business AdministrationCONTINUING
2761.6Master of Business AdministrationCURRENT


Specialisations

SP2019.1Digital Knowledge and InnovationCONTINUING
SP2022.1Digital Knowledge and InnovationCURRENT




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