Unit

School Of Humanities And Communication Arts

Digital and Social Media CommunicationsWestern Sydney University Unit Code: 102058.2

Discipline: COMMUNICATION AND MEDIA STUDIES

Student Contribution Band: 1

Level: 3

Credit Points: 20

Co ordinator
Gwyneth Howell


Equivalent Units
101942 - Digital and Social Media Communication, 101828 - Advertising: Digital Media

Prerequisite
100706 Advertising: An Introduction OR 100212 Public Relations Theory and Practice AND 102056 Communication Strategies

Unit Enrolment Restrictions
Successful completion of 80 credit points at Level 1


Teaching Periods
Nothing on offer.

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About this Unit
From 2017 this unit replaced by 102518 - Digital Communication. This unit covers the theory and practice of using social/digital media (SDM) for marketing and promotion in a variety of business, advertising and public relations agency contexts. It provides an introduction to the areas of strategy, creative writing and media planning for SDM. It examines trends and issues surrounding the usage of SDM and application and development of practical and tactical tools. Case studies and examples are used to demonstrate best practices. Students develop a major project where they demonstrate appropriate and professional usage of SDM strategies and tactics in a specific communications field context of advertising or public relations.


Courses
1696.2Bachelor of CommunicationCONTINUING
1696.3Bachelor of CommunicationCONTINUING
1707.1Bachelor of Communication/Bachelor of International StudiesCONTINUING
1707.2Bachelor of Communication/Bachelor of International StudiesCONTINUING
1736.1Bachelor of Communication (Dean's Scholars)CONTINUING
1785.1Bachelor of Communication/Bachelor of Business and CommerceCONTINUING
1819.1Bachelor of Communication/Bachelor of BusinessCONTINUING
1819.2Bachelor of Communication/Bachelor of BusinessCONTINUING
2752.2Bachelor of Communication/Bachelor of LawsCONTINUING
2752.3Bachelor of Communication/Bachelor of LawsCONTINUING
2752.4Bachelor of Communication/Bachelor of LawsCONTINUING
2752.5Bachelor of Communication/Bachelor of LawsCONTINUING
2786.1Bachelor of BusinessCONTINUING


Specialisations

M1064.1AdvertisingCONTINUING
M1065.1Public RelationsCONTINUING
SM1085.1AdvertisingCONTINUING
SM1086.1Public RelationsCONTINUING




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